Toyota in India

Social Contribution

Commitment to Society

As a responsible corporate citizen, Toyota Kirloskar Motor is constantly working towards the development of people, communities, and the earth at large.

TKM's efforts over the years towards developing a prosperous society include rebuilding a local residential school, construction of two water tanks in rural

Bangalore that benefit around 80,000 people;reconstruction of a local police station; awareness on environmental conservation for local schools; distribution of school materials like bags, books, computers, and chairs to under-privileged students; and donation of funds towards rehabilitating the victims of the Tsunami and the Gujarat earthquake.

Ongoing initiatives:

TKM started the Toyota Safety Education Program (TSEP) - an interactive learning programme designed to teach school children about road safety in the year 2007. It features interactive courses, traffic booths, an animated film, computer and board games, and an informative website.

The Toyota Technical Training Institute (TTTI) was started in the year 2007 to impart technical know-how about automobiles, or Monozukuri (skilled manufacturing), to students who have the talent, but not the means, to pursue higher studies. This residential school aims to develop a sound knowledge base, individual skill sets, a strong body, and a positive attitude in every student.

TKM in conjunction with Toyota Motor Corporation and its nationwide dealer network has initiated a unique training initiative - The Toyota Technical Education Program (TTEP). The special training module, launched in 2006, aims at enhancing the skill sets and employability of the students at the ITIs in the country.

Conforming to its eco-commitment, Toyota, together with NDTV, conducted a host of eco-initiatives that culminated in India's first 24-hour live TV programme - Greenathon. The three-year nationwide environment campaign aims at creating awareness about issues that threaten the future of our planet. With an overwhelming response from India's leading corporate houses, top Bollywood stars, musicians, environmentalists, NGOs and educational institutions, Greenathon Seasons I and II have been tremendously successful.