The launch of the Toyota Eco-Project
in 1997 created a multilateral approach to developing
the ultimate eco-car. This approach calls for continuous
improvement of existing technologies, such as petrol
and diesel engines, in parallel with new technologies,
such as electric and alternative fuel vehicles.
Together, these paths A converge on the engineers' goal
- the ultimate Eco-car.
Under the project Toyota has already established several
milestones including the launch of Prius, the world's
first mass production hybrid petrol-electric vehicle.
The company is a world leader in the development of
fuel cell vehicles - and already has seven FCHV-4 sport
utility vehicles under road test. At the same time,
Toyota has not lost sight of its responsibilities in
the 'whole-life' cycle of the car, stepping up its commitment
to reduced environmental damage in vehicle production
and greater use of recyclable materials at its end.