As the world's second-largest
car manufacturer, Toyota is committed to
tackling environmental issues. Our approach
is both long-term and holistic. The total
life cycle of the product, from design and
use of materials to end-of-life recycling,
is examined for environmental impact - as
seen in this report - as are socio-economic
aspects, such as the health and safety of
our employees, and the communities in which
Toyota operates.
Toyota's response to the challenges of
promoting environmental excellence involves
total commitment from management and employees.
Toyota's managerial values, business
methods, values and beliefs are collectively
known as The Toyota Way. The Toyota Way,
which grew out of Toyota's Guiding Principles
(see diagram) is supported by two main pillars:
Kaizen (Continuous Improvement) and Respect
for People. These two pillars support five
key concepts to make up The Toyota Way:
Challenge, Kaizen, Genchi Genbutsu (going
to the source to make correct decisions),
Respect, and Teamwork.

All Toyota employees
are expected to embody these values in
their daily work, including environmental
protection activities. To "respect" the
environment, we go to the source to identify
and analyse problems ("Genchi Genbutsu"),
move forward to "challenge" conventional
ideas and old habits, to improve further
("kaizen") through "teamwork."
The framework provided by The Toyota
Way enables our company to respond to, among other
things, the environmental challenges at various stages
of the life-cycle of a vehicle. These include greenhouse
gas emissions, waste reduction, increased recycling
and the banning of hazardous substance use in parts
and components. These challenges will have inevitable
consequences for Toyota's organisation and employees,
and we must balance them with our desire for future
growth. In 1992, the Toyota Guiding Principles were
established in direct response to the international
initiatives agreed to at the Rio 'Earth Summit.' This
summit focused on the potential for a clash between
trade and environmental rules, and resulted in a statement
of principles about forest management, conservation
and sustainable development.
The Toyota Guiding Principles
are a cornerstone of our corporate management
philosophy. These principles were updated
in 1997, to ensure they continue to provide
Toyota with a clear path towards achieving
sustainable development.
These principles have
been explored and developed in Toyota's
Global Vision 2010, adopted in April 2002,
which proposes a series of long-term policies
on the theme of "Innovation into the Future."
Toyota's Global Vision 2010 guides management
in its response to long-term social changes,
combining consideration for the environment,
the benefit to our customers of value-added
products and the encouragement of our
employees through shared prosperity and
social involvement.
Based on the Guiding
Principles, which codify Toyota's business
spirit, the Toyota Earth Charter (adopted
in 1992 and revised in 1997) embodies
a comprehensive approach to global environmental
issues. It outlines Toyota's basic policy
and action guidelines towards effective
environmental management and improvements.
The Toyota Earth Charter underlines a
commitment to environmental excellence,
not only through broad principles, but
in concrete examples of what can be done
through action guidelines. In connection
with the Toyota Guiding Principles and
the Toyota Earth Charter, a European Environmental
Policy was developed as a means of linking
principles, goals, targets and action
plans with management structures and systems.