The Prius is the world's first hybrid car in mass production. More than 3.500 Prius have been sold in Europe from launch to August 2002 and 100.000 world wide.

2001: Automotive Engineering International "Best Engineered Car of 2001 Award"

2000: International Engine of the Year Award "Best Eco-Friendly Engine"

1999: International Engine of the Year Award "Best Eco-Friendly Engine" "Best 1.4 ? 1.8 l Engine", United Nations "Global 500 Award for Environmental Commitment"

1999: Award from "Financial Times Automotive World '99"; With this environmental prize, the "Financial Times Automotive World" rewards the company with the most important environmentally-friendly developments in the automotive sector. As the reason for their award of the prize to Toyota, the "Financial Times" said: "Only a few companies have the capacity to approach environmental matters like Toyota." Also the self-imposed obligation of the world's third largest car manufacturer in this respect is unequalled. One of its tangible results is the Toyota Prius.

1998: voted Japanese car of the year

Europe:

2001: Top Gear Magazine - March 2001 "Specialist Award Winner"

2000: Fleet News (UK) "Special Car Award", Fleet World Honor's (UK) "Technical Innovation Award", Worshipful Company of Carman (UK), "Viva Award for Prius"

1999: Royal Society (UK) "Esso Energy Award"; the prestigious award was won by the engineer who designed the drive system for the Toyota Prius. The award is made for any application science, engineering or technology leading to the more efficient mobilisation and conservation of energy resources.

1999: Freie Fahrt (Austria) "Environmental Award"

1998: IBCAM - British Carriage and Automobile Manufacturers (UK) "Auto Design Award", AA Award (UK) "Environmental Commitment"