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To create a movement that will involve the citizens of the
country by creating programs that viewers can participate
in: by voting, contributing financially, giving ideas to improve
the environment, basically an interactive campaign involving
the common man. For eg: Search for the Indian Environmentalist
from the common man.
For Press release Click here
To know more about the Campaign Click here
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The
Concept: 
build-up
public / consumer awareness across the country on environmental
issues