Toyota NDTV Eco - Campaign

 
The Concept:
 

Toyota prides itself as a socially responsible eco-friendly company.

In it's effort to promote environmental awareness and Traffic safety issues - Toyota wishes to create a campaign on the environment in India by partnering with NDTV. The focus of the campaign will be to:

build-up public / consumer awareness across the country on environmental issues

 

build-up awareness of Traffic safety and Motor Safety issues

 
 
 About The Campaign::
 

To create a movement that will involve the citizens of the country by creating programs that viewers can participate in: by voting, contributing financially, giving ideas to improve the environment, basically an interactive campaign involving the common man. For eg: Search for the Indian Environmentalist from the common man.

For Press release Click here

To know more about the Campaign Click here

 
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Printed on zaterdag 1 november 2014

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