Chandigarh,
January 28, 2012: Toyota Kirloskar Motor Pvt. Ltd. (TKM) today
unveiled the concept cars of its upcoming Etios Motor Racing (EMR) Trophy
along with exciting motorsport activities in its dealerships in Chandigarh
and Mohali. This new venture is in line with its global philosophy of
introducing ‘WAKU DOKI’, which in Japanese means ‘excitement,
joy and fun.’
Earlier showcased at the Delhi Auto Expo 2012 earlier this year, the new
sporty avatar of the Etios will re-emphasize Toyota’s efforts to
reach out to the younger target group through the Etios Brand, and more
importantly take motorsports closer to its customers and the youth of
the country. The EMR concept cars will be touring 15 cities and 25 TKM
dealerships across the country, for around four months.
Apart from the EMR concept cars on display, there was a host of motorsport
based activities for all age groups visiting the dealership. Race themed
driving games like racing simulators and remote controlled cars on race
tracks were installed to enthrall motorsport enthusiasts. Children who
accompanied their parents were given a crash course in automobiles in
an innovative zone called the ‘Children’s Automotive Learning
Area’, apart from other fun contests and activities.
Speaking to the press at the event, Mr. Sailesh Shetty, VP-Sales, TKM,
said: “The response to our cars at the Auto Expo earlier this month
was encouraging, and we are looking forward to a successful entry into
the Indian motorsport scene with Etios Motor Racing. Starting with Chandigarh
today we will take the excitement of EMR closer to our customers and the
youth of the country through our wide network of dealerships. This is
only the beginning of all that’s in store, this year will be dedicated
to popularizing the EMR brand, apart from the dealership activations we
will have exhibition races, roadshows and a whole lot of activities lined
up before the actual races next year.”
About Etios Motor Racing (EMR)
Continuing the Company’s global legacy of motorsports, the EMR tourney
will be supported by one of the most accomplished and acclaimed companies
in motorsport history – TRD (Toyota Racing Development),
the corporate brands from the Toyota affiliate, Toyota Technocraft Co.
Ltd.
The EMR Trophy series that is slated to be held in the second half of
2013 will be based on a one-make racing championship platform, comprising
of 5-6 individual race events. The cars will be FIA qualified with racing
parts supplied by TRD, and their technical expertise will be utilized
throughout the series. Toyota will also partner and work closely with
Indian motorsport experts such as Red Rooster Racing (International) Pvt.,
Ltd. based in Bangalore to better understand the needs of the sport and
work towards popularizing it.
The Etios racing platform will help talented young racers develop their
skills, and further train them to gain a competitive edge for their future
in motorsports. They will be mentored by experts in the field, and will
be given an opportunity to compete among the best in the country. This
series will not only highlight the technological prowess of the manufacturer,
but also the endurance levels of the Etios and the ‘fun to drive’
aspect of the vehicle.
In addition to which, the TRD powered Etios cars will be featured in mega
road shows and exhibition races planned in the second half of this year
for a never before motorsport experience.
Driver Selection
1. Applications are open online http://www.toyotaetiosmotorracing.in/
2. Online application will be closed on February 15, 2012
3. Rigorous EMR camps will be conducted between March and June, 2012 to
shortlist the drivers and arrive at the final driver line-up
The selected applicants will go through simulator evaluation rounds and
go-kart selection rounds to begin with, and then graduate to driving the
Etios Motor Racing cars along with in-depth lectures as part of the training
process. All the training will be conducted by professional drivers and
instructors from Toyota and local racing experts. The study material will
be a combination of what is used in Japan and what is required by FMSCI
to ensure the drivers are trained to international standards.
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