Toyota Kirloskar Motor Launches “Liva TRD Sportivo” - Limited Edition
Bangalore July 31, 2012: Toyota Kirloskar Motor (TKM) today launched the Liva TRD Sportivo, Limited Edition, which marks the First Anniversary of Etios Liva. Only 1200 exclusive units of the Limited Edition vehicle will be sold till the month of Oct 2012. The vehicle is aimed at offering an exclusive product to today’s youth and is also meant to create more product excitement for the already popular Etios Liva. The Limited edition has been designed by Toyota Racing Development (TRD), Japan. The vehicle is set to make a statement with its racing – inspired design. Liva TRD Sportivo derives its name from its trendy look, designed by TRD, which lends it a young and sporty edge. The vehicle is available in both, petrol and diesel variant and will be priced at 5, 23,691(petrol) to 6, 32,281(diesel) (Ex showroom Delhi) respectively. The Liva TRD Sportivo is available in two exclusive colours of White and Ultramarine Blue.
Hatchback Etios Liva and Etios sedan - built on the same platform – have been specifically developed for the Indian customers. Etios Liva inherits its name from its sedan, Etios. The word Liva has been coined from the dynamic and positive terms - Lively and Live life to the fullest - which reflect the spirit and image of the car.
The Liva TRD Limited Edition sports the following new features
Mr. Sandeep Singh, Deputy Managing Director, Marketing, TKM added “The Liva TRD Sportivo Limited Edition is a trendy and sporty vehicle for the ever enthusiastic and vibrant youth of today. It will offer product exclusivity and excitement thus enhancing the ownership experience and image of the Etios Liva. TKM has undertaken many active steps to cater to the youthful market and this is just one such initiative to further our efforts. Our Waku Doki campaign takes the Toyota experience to a different level. Waku Doki is a Japanese phrase, short for Waku Waku Doki Doki, which literally means “heightened anticipation and excited heart thumping”. Loosely translated, it means “an exciting adrenaline rush. Cars should not just be for mere transportation, they are dreams come true, that provide a joyful experience to its owners and their families, on every single day of their lives. We hope the Liva TRD Sportivo Limited Edition along with our remaining product range will offer our customers a waku doki Toyota experience.”Background of TRD – TRD (Toyota Racing Development, corporate brand of Toyota Technocraft Co. Ltd.) has walked along more than 50 years of Toyota Motorsports history with Toyota Motor Corporation. Today, TRD widely supports the Toyota Motorsports activities from the grass-root level races to the top category races, both domestically and internationally. Currently TRD is supporting TKM in planning and study of Etios based one make race.
Overview of TKM
Overview of TKM 1st Plant
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