66 Years of Corporate Traditions
Since the company manufactured its first passenger vehicle in 1936, Toyota has continuously pursued the number one position for total customer satisfaction in all areas, ranging from manufacturing and products to sales and service. Toyota exported its first Japanese-made passenger car to the United States in 1957. Since then, Toyota has steadily expanded its global presence with the establishment of overseas bases.
Toyota's Lexus and Toyota branded vehicles rank annually among the world's highest quality cars in third party surveys of customer satisfaction.
Using such success as a springboard, Toyota is pursuing a policy of sustained development and hopes to use innovation and strong R & D to create cars that are greener, safer and more fun to drive
As a global company, Toyota realizes that local commitment is a prerequisite to success on a worldwide scale. Toyota's activities are highly appreciated around the world, a result of the company's devotion to customer-oriented activities and social contributions in every market it operates.
Meeting the Automotive needs of more than 160 countries
Toyota vehicles are sold in more than 160 countries and regions throughout the world.
Based on the policy to "think globally and act locally", we develop and provide vehicles that fulfill the regional needs of each country.
Along with manufacturing and sales activities in each region, we provide extensive automobile industry know-how, including manufacturing, development and sales, through technological transfers to local companies.
In this way, we are helping people in each region to make automobiles that meet their needs.
Accumulated Domestic Production of 100 Million vehicles
By October 1999, Toyota had reached a domestic production of more than 100 million vehicles and a worldwide cumulative production of about 112 million vehicles, since its founding. This world-class record is proof of our continuing efforts to satisfy customer expectations.
Research and development has made possible technological advancements in quality manufacturing, safety, efficiency and environmental preservation, all of which contribute to enhancing customer satisfaction.
Further, this accomplishment is made possible through the Toyota Production System (TPS), originally a means of achieving mass-production efficiency with a small production volume of a few thousand vehicles per year. Just-in-time (JIT) production and in-process quality assurance are hallmarks of the TPS, which is applied throughout the Company's global production structure. TPS has become the basis for highly efficient 'lean' manufacturing in industries worldwide.