Toyota India | Respect Nature

Nature lives, therefore we live.

Toyota will keep on challenging to contribute in pursuing

the sustainable society through the growth of

environment-friendly cars, with this thoughts at heart.

the sustainable society through the growth of environment-friendly cars,

with this thoughts at heart.

Respect Nature | PROUD OF 10 million TOYOTA HYBRID OWNERS | Let's move ahead together.

CONCEPT
Respect Nature

Nature has been sustaining life on this planet,
since millions of years before humans ever
appeared.
Perhaps there is something else we
need to remember.
From the very beginning, it was always nature
who has been protecting us,
rather than us protecting nature.

Since the launch of Prius - the world's first
mass-produced hybrid passenger vehicle, in 1997,
with all the supports from each and every
customer, Toyota has reached the number of
10 million cumulative figures
for global sales of its hybrid vehicles, in 2017.
Together with the people around the world,
keeping respect and appreciation to nature
which protects us and let us live.

CONCEPT MOVIE

This is a story depicting the relation of
nature and us
through the elderly man and
the people’s encounter
depicted over 20 to 30 years.
We hope to remind people
that nature is just as alive as humans are.

The blue birds gathering around the
elderly man symbolize Hybrid owners.
The scene where the birds take flight
from the giant tree all at once,
led by the 10 million owners spreading worldwide,
is associated to a sustainable future.

PROUD OF 10 million TOYOTA HYBRID OWNERS | Let's move ahead together.

Twenty years have passed since
the Prius - the world's first mass-produced
hybrid
passenger vehicle was first launched.
Toyota has now reached a cumulative
total of 10 million hybrid vehicles sold worldwide.

A single hybrid owner contributes to
approximately 10.6 fewer tons* CO2 emissions.
With the accomplishment of the 10 million sales,
now the accumulated number
has grown into
a great impact contributing to the environment.
Toyota appreciates each and every Hybrid owners
around the world
who made this possible.

*Set the life cycle travel distance as 100,000km.
*In lieu of conventional vehicles of similar size and driving
performance.

THE IMPACT

Contribution of a single Hybrid owner can be visualized as...
*Assuming that each vehicle travels 100,000 km over the vehicle lifecycle.
*In lieu of conventional vehicles of similar size and driving performance
*Converted assuming a 20L capacity
*Calculated as CO2 exhale amount of human, approx.1kg a day.