Respect Nature | PROUD OF 10 million TOYOTA HYBRID OWNERS | Let's move ahead together.

Nature has been sustaining life on this planet,
since millions of years before humans ever
appeared.
Perhaps there is something else we
need to remember.
From the very beginning, it was always nature
who has been protecting us,
rather than us protecting nature.

Since the launch of Prius - the world's first
mass-produced hybrid passenger vehicle, in 1997,
with all the supports from each and every
customer, Toyota has reached the number of
10 million cumulative figures
for global sales of its hybrid vehicles, in 2017.
Together with the people around the world,
keeping respect and appreciation to nature
which protects us and let us live.

Twenty years have passed since
the Prius - the world's first mass-produced
hybrid
passenger vehicle was first launched.
Toyota has now reached a cumulative
total of 10 million hybrid vehicles sold worldwide.

A single hybrid owner contributes to
approximately 10.6 fewer tons* CO₂ emissions.
With the accomplishment of the 10 million sales,
now the accumulated number
has grown into
a great impact contributing to the environment.
Toyota appreciates each and every Hybrid owners
around the world
who made this possible.