• INNOVA, the largest selling model in mid-size sedan and above category
• INNOVA records historic sales; becomes market leader across MPV, Mid-size sedan and Sedan segments
• Since launch, INNOVA registers mammoth sales of 18000 units
• Creates a unique category by attracting the Passenger Car buyers and MPV customers
• INNOVA meets contrasting needs of customers

The Toyota INNOVA has re-defined the Indian Automobile Market by becoming the largest selling model in the Mid-size Sedan and above category. Since its launch, Innova has achieved historic sales of 18000 units achieving leadership across MPV, Mid-size Sedan and Sedan categories during the same period.

Mr. Atsushi Toyoshima, Managing Director, TKM said, "INNOVA is truly a model of the 21st century. The success of Innova is a confirmation of the belief that the Indian auto industry has matured and customers want global products. This new-generation vehicle provides performance, versatility, innovative comfort and perfect luxury, which are at par with customer requirements internationally."

Toyota Kirloskar Motor (TKM) launched India's first 3-row seating passenger car, Toyota INNOVA, in Feb-end, earlier this year. INNOVA is the result of the unique IMV Project that has broken new grounds in the way automobiles are created. It is built in 10 countries, including India across 3 continents: Asia, Africa and South America. INNOVA is the first generation vehicle on the IMV platform.

Toyota's IMV project represents a new formula for automotive manufacturing on a global scale to meet 21st century customer needs. IMV Project started with the idea to make a car that can satisfy the needs of customers all over the world.

Toyota INNOVA is a category creator in India as it addresses the contrasting needs of customers offering Space with Style, Sophistication with Reliability, Elegance with Sturdiness in one car. As a result, you get sedan like comfort in MPV like utility."

Models
In India, Toyota has introduced 5 different variants of INNOVA in 2.0ltr petrol and 2.5ltr diesel in seven colours Silver, Dark Red Mica, Beige Mica, Light Green Mica, Dark Blue Mica, Super white and White.

Price
INNOVA is competitively priced, making it the ideal car suitable for the Indian automobile market. The petrol version of INNOVA is priced between Rs. 6,76,000/- and Rs. 9,37,000/- (ex-showroom Thane), diesel is priced between Rs. 7,36,000/- and Rs. 9,97,000/- (ex-showroom Thane). The on-road prices will vary depending on the prevailing local taxes.

About Toyota Kirloskar Motor
TKM is a joint venture between Toyota Motor Corporation and the Kirloskar Group. TKM has invested nearly Rs. 1,500 crores in its plant at Bidadi, employing over 2,300 people. The plant started production in December 1999 and has a capacity of producing 60,000 units annually.

---