Posted on Feb. 21, 2006
As part of the 1st Anniversary celebrations of Innova, Toyota Kirloskar Motor (TKM) today launched a completely new variant - G4 Innova. The new variant is aimed at providing more luxury and comfort to customers at a competitive price. "We have noticed that a large number of customers asked for Double AC and a high technology music system in their Innova. We have provided them in the new variant," said Mr. T. Ino, Director-Marketing, TKM.
In addition to the new variant, TKM has also introduced 7-seater models in entry-level and mid-level variants, while introducing 8-seaters in high-end Innovas.
"The new 8 seater version in V Grade is primarily aimed at families who prefer closeness to exclusivity. This is another feedback we received from customers. We have introduced 7 seaters in other variants to meet differing needs of customers," Mr. Ino added.
Tourist taxi operators have also got a reason to cheer, with a new 7-seater version being introduced in the E grade.
TKM has continuously studied feedback from customers on the Innova. "We realized that Innova customers were very happy with the performance of the vehicle. However, they felt that seating options should be increased across variants. We have provided them the same," said Mr. Ino.
The 8-seater G4 variant 2.5ltr diesel is priced Rs 8.43 lakh and 2.0-ltr petrol is priced at Rs. 7.83 lakh. The new 7-seater G4 2.5 ltr diesel is priced at Rs 8.37 lakh (all prices ex-showroom Bangalore). The on road prices will vary depending on the prevailing local taxes.
The Toyota Innova was launched on February 24, 2005 and since launch, Toyota Innova has sold over 40,000 units and has appealed to MPV customers as well as Sedan buyers. In just under a year, Innova has not only dominated the MPV market but also proven to be an excellent option for Sedan customers who are looking for space. "While the diesel variant has been successful since introduction, the petrol variant of the Innova has been able to draw customers from the sedan market," said Mr. Ino.
About Toyota Kirloskar Motor TKM is a joint venture between Toyota Motor Corporation and the Kirloskar Group. TKM has invested nearly Rs. 1,500 crores in its plant at Bidadi, employing over 2,300 people. The plant started production in December 1999 and has a capacity of producing 60,000 units annually.