• Achieves market share of 42% making it the leader in its segment
• Has seen quick acceptance and sustained sales
• Integrated marketing campaign has heightened awareness among target segment

Bangalore, January 5th, 2009: Corolla Altis, the latest premium sedan from Toyota Kirloskar Motor (TKM), has regained clear market leadership in the prestigious C-Sedan segment in the Indian auto market, since its launch in September 2008.

The Corolla Altis has achieved 42% market share in the period September - December 2008 in the premium mid-sized car segment. With all time high monthly sales of 2031 units in September 2008, sales of the Corolla Altis grew an impressive 102% in the period September 2008 - December 2008, as compared to Corolla sales in the same period in 2007.

Mr. Sandeep Singh, Deputy Managing Director, Marketing, TKM said, "Sales of the new 10th generation Corolla Altis have been very satisfying. Despite unfavorable economic conditions with the premium sedan segment declining by 32%, the Corolla Altis has exceeded its market share target of 35%. We believe that the continued success of the Corolla Altis represents the faith our customers have in the Toyota brand."

The all-new Corolla Altis is the 10th generation model launched in India, with an increased focus on passenger comfort and luxury. The vehicle's features include an 8-way power driver seat, HID headlamps, steering wheel with audio controls and MID switch, and an Optitron meter. The Corolla Altis comes in 3 grades: the 1.8G M/T, the 1.8G (L) M/T, and the top-end 1.8V (L) A/T Model and delivers max power of 130 HP.

Since its launch in 2003, the Corolla has set the benchmark in its segment and has met the aspirations of the Indian customer with innovative comfort and luxury features, in addition to the key strengths of Toyota, namely quality, durability and reliability. The Corolla has been a true symbol of Toyota passenger cars, and has contributed to the growth of the auto industry worldwide, with sales of over 30 million units.

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Overview of TKM

Company name	Toyota Kirloskar Motor Private Limited
Location	Suburb of Bangalore, Karnataka State
Established	October 1997 (start of production: December 1999)
Managing Director	Mr. Hiroshi Nakagawa
Equity participation	TMC: 89%, Kirloskar Group: 11%
Land area	Aprox. 432 acres (approx.1.744,848 m2)
Annual production capacity	Approx. 80,000 units
Products	Corolla Altis, Innova, Fortuner manufactured in India. Camry, Prado and Land Cruiser imported as CBUs.
2008 production results	54,327 units
Number of employees	Approx. 3290 (as of March 2009)

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