• Globally Unmatched Advanced Technology, Over-powering performance,Luxury and Off-Road Capabilities
• At attractive price of Rs 81.64 lakhs onwards(Ex-showroom,Thane)

• 8th Generation legendary Toyota Land Cruiser, 'Pride of the World', now available in India.
• Flagship brand of Toyota's SUV portfolio globally.
• Overpowering performance with 4.5 L V8 diesel engine generating 286 PS, and a maximum torque of 650 Nm,with 6 speed automatic transmission.
• Unmatched features for the ultimate driving experience - Unique Crawl Control System, enhanced Kinetic Dynamic Suspension System (KDSS), Hill Assist Control and Multi-Terrain ABS system.
• Luxurious comfort: 6 DVD, 14 speaker JBL system with EMV screen and advanced 4 zone air-conditioning system with 28 outlets.
• Unbeatable standards of passenger protection and security - 10 airbags with Seat Position Sensors, Active Traction Control, Clearance and Back Sonar to assist in cornering/reversing
• Available in 10 exciting body colors and two interior options

Mumbai, 9th June 2009 - Toyota Kirloskar Motor Pvt. Ltd. (TKM) today announced the launch of the globally acclaimed leader in the premium SUV segment, the Toyota Land Cruiser, in India.

The 8th Generation Land Cruiser, which offers the ultimate four-wheel-drive and has unparalleled cutting-edge technology and comfort features, was unveiled in Mumbai today by Mr. Hiroshi Nakagawa (MD, TKM). The Land Cruiser has a rich heritage of over 50 years and having sold over 5 million units globally, is the world’s most successful SUV.

Speaking at the launch, Mr. Vikram Kirloskar, Vice-Chairman, TKM, said, "Toyota's Land Cruiser is globally acknowledged as a combination of the ultimate driving experience and luxurious interior/exteriors and comfort features. This 'King of SUVs' offers complete freedom of movement, ensured strength, durability and reliability with outstanding off-road performance. The Land Cruiser ensures both road stability and a long suspension stroke for off-road driving."

Added Mr. Hiroshi Nakagawa, Managing Director, Toyota Kirloskar Motor (TKM), "We're very proud to finally bring to India the much-awaited 8th Generation Toyota Land Cruiser. Not only is the Land Cruiser a global benchmark in automotive engineering, it is also the ultimate lifestyle statement of luxury, comfort and best-in-class safety features. Our aim is to bring to our customers the world's most admired SUV, backed by Toyota's countrywide assured sales and service support."

Added Mr. Sandeep Singh, DMD, Marketing, TKM, "Inspite of the recent slowdown, the Premium SUV segment has witnessed a growth, driven largely by the introduction of new models. We will execute comprehensive training programmes at our dealerships to provide the necessary sales support and create the desired impact amongst our high end customers. We will also implement a focused marketing campaign (including print, magazines, hoardings, direct marketing, web and SMS) to inform all our customers about Toyota's capabilities in advanced technology and over-powering performance demonstrated in the Land Cruiser."

Mr. Sadayoshi Koyari, Chief Engineer, Toyota Motor Corporation (TMC) said, "The New Land Cruiser has been extremely successful globally. The Land Cruiser can handle different terrains with an innovative Kinetic Dynamic Suspension System, which offers both on-road stability and off-road exploration. The unique Crawl Control System automatically balances engine power and the brakes, thereby enabling the Land Cruiser to handle all types of rocky terrain."

The multi-terrain ABS continually monitors engine revolutions and vehicle speed, instantly adjusting wheel-slippage regardless of surface conditions. The Hill Assist Control further contributes to smooth hill starts making the Land Cruiser suitable for mountainous terrain. And as always, passenger safety and security has been prioritized by providing 10 airbags with Seat Position Sensors, Active Traction Control, Vehicle Stability Control and Clearance and Back Sonar (to assist in cornering/reversing).

The new Land Cruiser has the world's most advanced four zone air-conditioning system where each passenger has an independent temperature control facility.

The new Land Cruiser will be available in two options. One will have 9 speakers and the other will have an advanced 6 DVD, 14 JBl premium speaker system with EMV screen and a Moonroof. These options will be available at Rs 81.64 lakhs and Rs 83.1 lakhs (Ex-showroom, Thane) respectively.

For all other details, please refer to http://www.toyotabharat.com/

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Overview of TKM

Company name	Toyota Kirloskar Motor Private Limited
Location	Suburb of Bangalore, Karnataka State
Established	October 1997 (start of production: December 1999)
Managing Director	Mr. Hiroshi Nakagawa
Equity participation	TMC: 89%, Kirloskar Group: 11%
Land area	Aprox. 432 acres (approx.1.744,848 m2)
Annual production capacity	Approx. 80,000 units
Products	Corolla Altis, Innova, Fortuner manufactured in India. Camry, Prado and Land Cruiser imported as CBUs.
2008 production results	54,327 units
Number of employees	Approx. 3290 (as of March 2009)

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