Posted on Sep. 13 2013

- EMR Cars to debut at the BIC

- EMR Trophy to be a part of the 5th leg of the National Racing Championship

New Delhi, September 13th, 2013: Toyota Kirloskar Motor today announced that the concluding round of the Etios Motor Racing (EMR) Trophy, 2013 will be held at the Buddh International Circuit (BIC) in Noida as a part of the FMSCI National Racing Championship, organized by Madras Motor Sports Club (MMSC). This is the first time that the EMR cars will be driven at the Buddh International Circuit in Greater Noida.

The inaugural round of the EMR trophy was held in Chennai this year in the month of July as Chennai witnessed 25 EMR drivers battle it out amongst each other in three exciting races.

The upcoming round of the EMR trophy to be held at the BIC in Noida on the 14th & 15th of September will be flagged off on September 14th. In all, there will be four EMR Trophy races during the fifth leg of the National Racing Championship which along with the scores of the inaugural trophy (held in Chennai), will give EMR its first ever trophy champion. The winners of each individual race in all four races will receive a trophy and a cash prize. Apart from the three podium finishes, the most promising young driver will also be entitled to a trophy and cash prize. The best three EMR trophy drivers will also be entitled to race at the Toyota Vios Cup, a single make race conducted by Toyota Racing Development (TRD) in Thailand this year.

Commenting on this occasion, Mr. Sanjay Gupta, General Manager, Marketing, Toyota Kirloskar Motor, said, "After a fun & excitement filled exhibition race season last year, the inaugural round of EMR Trophy took place in July in Chennai this year. This is our second participation in the National Racing Championship and the first time that the EMR cars will be driven at the BIC. Racing at the BIC will be a huge boost for all our drivers as they are all geared to take on the EMR Trophy. The best three EMR drivers of both Trophy I & II will also get the opportunity to race at the Vios Cup scheduled to take place in Thailand this year. It is a single make racing conducted by Toyota Racing Development (TRD) in Thailand."

The Official Partners for EMR Trophy in 2013 are MRF Tyres, DENSO, Motul Lubricants and BMC.

About Etios Motor Racing:

Continuing the Company's global legacy of motorsports, the EMR Series is being supported by one of the most accomplished and acclaimed engineering companies in motorsport history - TRD (Toyota Racing Development), the corporate brand from the Toyota affiliate, Toyota Technocraft Co. Ltd. The EMR Series is based on a single-make racing championship platform. The EMR cars are FIA qualified with racing parts supplied by TRD, and their technical expertise will be utilized throughout the series.

Toyota is also working closely with Indian motorsport experts, Red Rooster Racing (International) Pvt., Ltd. based in Bangalore, with Leelakrishnan former racing and rallying champion at the helm. The Official Partners for EMR in 2013 are are MRF Tyres, DENSO, Motul Lubricants and BMC.

The Etios racing platform will help talented young racers develop their skills, and further train them to gain a competitive edge for their future in motorsports. They will be mentored by experts in the field, and will be given an opportunity to compete amongst the best in the country. This series will not only highlight the technological prowess of the manufacturer, but also the endurance levels of the Etios and the 'fun to drive' aspect of the vehicle.



Overview of TKM
Company name Toyota Kirloskar Motor Private Limited
Equity participation TMC: 89%, Kirloskar Group: 11%
Number of employees Approx. 7,000 +
Land area Aprox. 432 acres (approx.1,700,000 m2)
Building area 74,000 m2
Total Installed Production capacity Upto 3,10,000 units
Overview of TKM 1st Plant
Established October 1997 (start of production: December 1999)
Location Bidadi
Products Innova, Fortuner manufactured in India. Prado, Land Cruiser and Prius imported as CBUs.
Installed Production capacity Upto 1,00,000 units
Overview of TKM 2nd Plant
Start of Production December 2010
Location On the site of Toyota Kirloskar Motor Private Limited, Bidadi
Products Corolla Altis, Etios, Etios Liva, Etios Cross, Camry & Camry Hybrid
Installed Production capacity Upto 2,10,000 units
For any further Queries please contact:
Toyota Kirloskar Motor Pvt. Ltd. BUZZ Communications Pvt. Ltd.
Ananya Bhattacharjee
Mobile :0-7259017457
Email : ananya_bhattacharjee@toyota-kirloskar.co.in
Sarojini Ujlayan / Devanshu Tandon
Mobile :0- 9810006148 / 9873033915
Email : sarojini@buzzcomm.in, devanshu@buzzcomm.in