Aimed at promoting Hybrid & Electric Vehicle, the campaign will run through 3 cities - Delhi, Jaipur and Chandigarh

New Delhi, November 26, 2015:- Toyota Kirloskar Motor today announced the participation in the "FAME India Eco Drive" rally for Hybrid or Electric vehicles, organized by the Ministry of Heavy Industries (MoHI) in New Delhi on 26^th November 2015. The '3-Cities' Fame India Eco Drive is a public awareness campaign to promote conservation of energy and environmental benefits of hybrid and electric vehicles which are being promoted for mass adoption under the National Scheme on Faster Adoption and Manufacturing of Hybrid and Electric Vehicles (FAME) India. The campaign is a three city event at Delhi (on 26th November 2015), Jaipur (on 30th November) and Chandigarh (on 7th December 2015). The rally commenced from Delhi at the Red Fort (Lal Quila) and covered important points in the city like Connaught Place, Maitry College, NH-8, MG Road in Gurgaon, District Collectorate in Gurgaon and concluded at MDI Gurgaon.

The ceremony was flagged off in the presence of Mr. T.S Jaishankar, Deputy Managing Director, Toyota Kirloskar Motor, Mr. Anant Geete - Minister, Mr. Siddeshwara - MoS, Dr. Katoch - Secy, Mr. Ambuj Sharma - Add. Secy, Mr. Pravin Agrawal - Director. The rally is a prelude to the 2015 United Nations Climate Change Conference, scheduled in Paris from November 30, 2015 -December 11, 2015. More than 50 hybrid and electric vehicles from different automobile manufactures will drive at all the three cities under this 3-Cities FAME India Eco Drive

Mr. T.S Jaishankar, Deputy Managing Director, Toyota Kirloskar Motor who was present at the occasion said "India emerges as the 4th largest consumer of energy in the world following the US, China and Russia in energy accounting for 4.4% of global energy consumption. We feel privileged to be a part of the FAME Eco Drive to educate and encourage the use of full hybrid vehicles in India. Toyota Camry Hybrid is the first ever locally manufactured full hybrid vehicle with 48% more fuel efficiency and emits 25% lesser CO2 when compared to the car of the Same size in petrol variant. From fuel efficient vehicle to developing ground breaking technology, our focus is on environmentally sustainable solutions in everything we do and every vehicle we make. The recently notified demand incentives for buyers by the Govt, in the form of an upfront reduced purchase price of environment friendly vehicles will give a boost to the demand and encourage faster adoption of these vehicles in India."

Present at the event Mr. Ambuj Sharma- Add. Sec, MOHI said "With India's energy emissions rising at an alarming rate, it is imperative to encourage Hybrid/Electric Vehicles to reduce the carbon footprint and ensure a safer and greener environment for tomorrow. We welcome all the participants and appreciate their strong support to FAME ECO Drive which propagates the significance of conservation of energy and environmental benefits of hybrid and electric vehicles and promotes mass adoption of these vehicles. We appreciate Toyota to be the first manufacturer to locally make hybrid cars in India and support the government in sensitizing and popularizing the advantage of Hybrid vehicles. This year's event has more than 50 hybrids and electric vehicles from different automobile manufactures rallying through the 3 cities namely Delhi, Jaipur and Chandigarh. We hope the event touches the right cord with people and encourages them to invest in vehicles that will reduce the use of energy and cuts emission woes"

Hybrid technology is one of the finest examples of green future which minimizes the usage of existing exhaustible resources. Globally, Toyota as pioneers in Hybrid technology is leading the way by adopting alternate motoring as an answer to overcome carbon emission woes.

The company boasts of a rich lineage of over 15 years in hybrid with over 8 million hybrid cars across the globe. Toyota Camry is the first hybrid vehicle to qualify for the incentive provided by the Government under its Faster Adoption & Manufacturing of Electric cars (FAME). Camry Hybrid’s “full hybrid” powertrain combines the performance of a 2.5 liter Atkinson cycle for – cylinder gasoline engine and high – torque electric motor. The Camry Hybrid is a strong self-charging vehicle, unlike an electric vehicle. When the vehicle decelerates or at the time of braking, the electric motor acts as a generator and converts the kinetic energy to electric energy in a process called regenerative braking. This energy is stored in Camry Hybrid’s HV battery pack for later use when needed to power the vehicle.

In India, TKM created history by launching the first ever locally manufactured hybrid – Camry Hybrid, in Aug 2013. Globally India is the 9th country or region to manufacture Toyota hybrid vehicles. At present Camry Hybrid constitutes more than 85% of the total Camry sales in India (also sold with gasoline engine), testimony to hybrid’s growing acceptance in India. Launched in the end of April this year Camry Hybrid, sold 780 units since launch as compared to 720 units sold in the whole of 2014, emphasizing customer's acceptance of hybridization as the future.

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Overview of TKM

Company name	Toyota Kirloskar Motor Private Limited
Equity participation	TMC: 89%, Kirloskar Group: 11%
Number of employees	Approx. 7,000 +
Land area	Aprox. 432 acres (approx.1,700,000 m2)
Building area	74,000 m2
Total Installed Production capacity	Upto 3,10,000 units

Overview of TKM 1^st Plant

Established	October 1997 (start of production: December 1999)
Location	Bidadi
Products	Innova, Fortuner manufactured in India. Prado, Land Cruiser and Prius imported as CBUs.
Installed Production capacity	Upto 1,00,000 units

Overview of TKM 2^nd Plant

Start of Production	December 2010
Location	On the site of Toyota Kirloskar Motor Private Limited, Bidadi
Products	Corolla Altis, Etios, Etios Liva, Etios Cross, Camry & Camry Hybrid
Installed Production capacity	Upto 2,10,000 units

For any further Queries please contact:

Toyota Kirloskar Motor Pvt. Ltd.	Creation
Priyanka Bhattacharya Mobile : +91 9880767778 Email : priyanka_bhattacharya@toyota-kirloskar.co.in	Kaveri Mandanna Mobile :+91 90089-59697 Email : KMandanna@webershandwick.com