Launches third driving school in India at Harsha Toyota, Hyderabad

Hyderabad, September 03, 2015 - Toyota Kirloskar Motor (TKM) today announced the launch of its third 'Toyota Driving School' in the country, in Hyderabad in pursuance of its safety mission 'Safest Car, Safest Driver'. The school will be managed by one of Toyota's leading dealership Harsha Toyota maintaining the standard quality specified by Toyota. The project which aims to set up driving schools across key cities in India was initiated as a pilot project in Kochi, Kerala at Nippon Toyota, early this year.

Present at the inauguration today were Mr. Sandeep Kumar Sultania - IAS, Transport Commissioner, Telangana State. Mr. Naomi Ishii, Managing Director, Toyota Kirloskar Motor, Mr. T.S. Jaishankar, Deputy Managing Director, Toyota Kirloskar Motor and Mr. Harshavardhan, Managing Director, Harsha Toyota, Hyderabad.

Launched in line with the company's vision of "Safest car with safest driver", 'Toyota Driving School', one of its kind in the country, will ensure extreme importance on making every student a responsible and safe driver. The curriculum will be a comprehensive driver training program that will boast of high quality and practical and futuristic training models like the driver simulator mechanism which is expected to deliver the "Etios Experience". To make this experience as realistic as possible, Toyota has incorporated features like IP, steering, and seats of an actual Etios car.

The Curriculum will comprehensively cover the following topics:

1. Traffic management, rules and discipline.
2. Safe and right driving concepts
3. Manners and responsibilities of a driver
4. Simulation of driving on real vehicle before getting onto road
5. All aspects of practical driving on road
6. Driving on various road and climate conditions
7. Know your car - Basic maintenance and repairs
8. Emergency handling
9. Systematic evaluation and feedback

With safety and quality driving the company's core principle, the launch of Toyota's third driving school in India also marked the introduction of another quality milestone in the city with the launch of our first "Toyota Express Service facility" in Hyderabad. Toyota Express Service (TES) is a novel customer centered facility concept introduced by Toyota Kirloskar Motor. Through this service, vehicle gets serviced and delivered to the customers in 60 minutes with the highest standards of quality. This is the 6th such facility in India. By the end of this calendar year TKM is planning to have 14 TES facilities operational in key cities of India.

Speaking at the occasion Mr. Naomi Ishii, Managing Director, Toyota Kirloskar Motor Pvt. Ltd said, "We are delighted to announce the launch of our third driving school in India at Hyderabad. Being the fifth largest city in India, the burgeoning population and rising vehicle density has aggravated the road safety challenges in the city. With the launch of Toyota Driving School in the city we intend to make the journey towards safe India as smooth a ride as possible. The driving school based on the best know-how of our driving school in Toyota Japan, will work towards inculcating safety habits among aspiring drivers and make every student a safety ambassador as well a responsible driver.Improving traffic safety requires a comprehensive approach that studies every facet of the situation and finds remedies that reach to every segment of society. Toyota is pursuing such an approach in its dedication for safer vehicles, safer drivers, and safer traffic environments"

We value the support of the government and the dealers in our commitment to reduce road accidents in India" he added.

Commenting on the unique concept of Toyota Express Service, Mr. Ishii further added, "Toyota Express Service is all about superior quality service in just 60 minutes rendered to our customers. For us relationship with our customers doesn't end at the point of sales. It is a lifelong bond that we nurture. Therefore, with Toyota Express Service we hope to delight customers beyond sales."

Indian roads have the reputation of being one of the deadliest in the world by claiming one life every four minutes in road accidents. With Hyderabad now ranked as third highest in terms of vehicle population with 723 vehicles per km, recent study conducted by the National Crime Records Bureau (NCRB) declared that Hyderabad recorded the highest number of road accident deaths in the country in 2014 i.e. more fatalities than the capital city of Delhi. The city logged 5, 881 road mishaps in which 1,394 persons lost their lives.

Commenting on Harsha Toyota's role in managing the Driving School Mr. Harshavardhan, Managing Director, Harsha Toyota, Hyderabad said "We are proud to be associated with Toyota, in taking ahead this significant initiative to make the roads of our city safer. People and vehicles movements on the roads are increasing by the day leading to higher incidents of accidents. Being the safety leaders in the industry, we are confident of Toyota Driving School setting a new standard in India for quality driving training and traffic safety.

With Toyota's world-class know-how, professional trainers and a comprehensive curriculum, we are confident that we will be able to inculcate a safer and cautious driving behavior in Hyderabad. We extend our sincere gratitude to the RTO, transport commissioner and Hyderabad Traffic police for their kind support on this initiative"

The simulator, a key part of the teaching program, is expected to provide hands on experience. Learners can practice all car controls like steering, accelerator, brake and gear shift before they take the actual vehicle on the road. The simulators can also create various road and weather conditions like fog, dim light, uphill and downhill terrain. While there will be a standard learning package for beginners, 'Toyota Driving School' will also offer the flexibility of additional learning modules so that learners can design a curriculum of their choice.

Besides, the simulator also has several credits, it is the first car simulator in India with Full High Definition Computer graphics in an immersive Curved Projection environment, and it is the first simulator in India with real complete car cabin along with actual car gear. In addition, it also offers extensive local language support for effective training and extensive sessions for both Novice and advance drivers.

As a safety crusader, Toyota Kirloskar Motor has been engaged in Road Safety initiative since 2005 through various pan India campaigns. The company has engaged with over 6 lakh students across India through its "Toyota Safety Education Programme" which aims at spreading road safety awareness amongst children of 10 - 14 years. Toyota has educated 30,000 school children in the city of Hyderabad as a part of TSEP. In addition, TKM has reached out to close to 1250 taxi drivers by conducting Safety Training Program and Health Check-up Camp For drivers at Bengaluru airport. With the launch of Toyota Driving School across India, the company aims to bring down the rising number of road accidents caused majorly due to human error. The training module will integrate technical expertise along with enhancing behavioral skills to create awareness about safety nationwide.

Toyota is also the first manufacturer to have standardized front dual SRS airbags across all models attributes safety as a crucial factor in all their endeavors. With the launch of 'Toyota Driving School', Toyota intends to further reiterate these values and inculcate traffic discipline and road safety among citizens.

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Overview of TKM

Company name	Toyota Kirloskar Motor Private Limited
Equity participation	TMC: 89%, Kirloskar Group: 11%
Number of employees	Approx. 7,000 +
Land area	Aprox. 432 acres (approx.1,700,000 m2)
Building area	74,000 m2
Total Installed Production capacity	Upto 3,10,000 units

Overview of TKM 1^st Plant

Established	October 1997 (start of production: December 1999)
Location	Bidadi
Products	Innova, Fortuner manufactured in India. Prado, Land Cruiser and Prius imported as CBUs.
Installed Production capacity	Upto 1,00,000 units

Overview of TKM 2^nd Plant

Start of Production	December 2010
Location	On the site of Toyota Kirloskar Motor Private Limited, Bidadi
Products	Corolla Altis, Etios, Etios Liva, Etios Cross, Camry & Camry Hybrid
Installed Production capacity	Upto 2,10,000 units

For any further Queries please contact:

Toyota Kirloskar Motor Pvt. Ltd.	Creation
Priyanka Bhattacharya Mobile : +91 8496043131 Email : priyanka_bhattacharya@toyota-kirloskar.co.in	Kaveri Mandanna Mobile :+91 90089-59697 Email : KMandanna@webershandwick.com