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New Delhi, February 4^th 2016 -The country’s most celebrated Auto Expo saw Toyota Kirloskar Motor (TKM) unveiling the 4th generation Prius in the Indian market. The new Prius combines a super premium styling and an enjoyable driving dynamics that defy conventional notions of an Eco car. Pioneer of Hybrid Technology, a modern day icon, the Prius is the first vehicle to be built on Toyota New Generation Architecture (TNGA) and the most favored for its eco-friendly innovation.

As the pioneer of Hybrid Technology, Prius in India will be utilized to showcase the advanced technology and the Prius DNA which Toyota intends to carry forward in future. This time the New Prius captures the Prius DNA with Toyota New Generation Architecture (TNGA).

Speaking on the occasion, Mr. Naomi Ishii, Managing Director, Toyota Kirloskar Motor said, "India being a crucial market for us, we believe there is more to the market beyond just the numbers. We have taken good stock of our priorities for the road ahead and we do not want to make just more vehicles but also want to address other critical issues associated with energy, environment and safety with our revolutionary hybrid technology. Considering the rising oil imports, road safety and increased pollution, we believe that environment-friendly vehicles will go a long way to remedy this. And Implementation of environmental measures is one of the most important management goals of Toyota worldwide. We are actively working to promote hybrid and other environment friendly vehicles based on our stance that environment friendly vehicles can have a positive impact on the environment only if they are used widely.

The New Prius is an improvement keeping in mind the Prius DNA along with the FIRST ever introduction of TNGA in any Toyota Motor Corporation model. This together is the result obtained in the 4th Generation Prius. This continues to keep the Prius DNA intact which is “Always ahead of its times”. The new Prius is a glimpse of the future expected in Toyota Models”, he continued.

Toyota has sold approximately 3.5 million Prius across the globe. However, the aim of Prius in India is to create Hybrid awareness across stakeholders including customers, the govt., regulation authorities on the benefit of Hybrid Technology.

Being the true pioneer of Hybrid technology, Toyota has sold over 8 million hybrid vehicles worldwide. Powered by the most advanced and eco-friendly Hybrid Synergy Drive, Toyota Hybrid cars are low on emissions and take their responsibility of building a sustainable future very seriously.

Toyota sets up 2016 as the year for taking bold and steady steps towards sustainable growth which would help the company strengthen its competitiveness.

New Prius Specs:

• Transmission Type: CVT(Continuously variable transmission).
• Dimensions: (L) 4540 mm (W) 1760 mm (H) 1475 mm.
• Wheelbase: 2700 mm.
• Engine Type: 1.8 litre (2 ZR-FXE), 4 Cylinder in-line, Gasoline.

Key Features

• 3 Driving Modes (Eco, Power, Normal).
• Regenerative braking system.
• D+P+Curtain Shield+Side+knee Airbags.
• VSC+Traction Control.
• ABS+EBD+Brake Assist.
• D+P+Back Door Smart Entry.
• Wireless Charger.
• Seat Heater(Fr Driver+Passenger).
• Front Power Seat(Driver-6way/Pass-4way).
• LED headlamp with Daytime Running light system.

Overview of TKM

Company name	Toyota Kirloskar Motor Private Limited
Equity participation	TMC: 89%, Kirloskar Group: 11%
Number of employees	Approx. 7,000 +
Land area	Aprox. 432 acres (approx.1,700,000 m2)
Building area	74,000 m2
Total Installed Production capacity	Upto 3,10,000 units

Overview of TKM 1^st Plant

Established	October 1997 (start of production: December 1999)
Location	Bidadi
Products	Innova, Fortuner manufactured in India. Prado, Land Cruiser and Prius imported as CBUs.
Installed Production capacity	Upto 1,00,000 units

Overview of TKM 2^nd Plant

Start of Production	December 2010
Location	On the site of Toyota Kirloskar Motor Private Limited, Bidadi
Products	Corolla Altis, Etios, Etios Liva, Etios Cross, Camry & Camry Hybrid
Installed Production capacity	Upto 2,10,000 units

For any further Queries please contact:

Toyota Kirloskar Motor Pvt. Ltd.	Creation
Ananya Bhattacharjee Mobile : +91-97406-80598 Email : ananya_bhattacharjee@toyota-kirloskar.co.in	Vivek Cornelio Mobile :+91-96201-64528 Email : Vivek.Cornelio@creation.io