Posted on November 07 2017
New Delhi, November 7th 2017: Reiterating its position as the safety leader in the industry, Toyota Kirloskar Motor organized the “Toyota Etios Safety Experiential Drive” in New Delhi to showcase the unbeatable safety features and unmatched performance of the Etios series. The camp, in its second leg, will be open for customers over a period of 9 days for existing and prospective customers to test the safety competencies of the Etios series by steering across a curated track, under the supervision of expert drivers. It comprised of a plethora of engagement activities for the customers and their families to create awareness on safety features, safety mindset, pedestrian safety, road safety, driver safety, vehicle safety. The first successful Etios Safety Experiential Drive was conducted in Bangalore in August this year.
The event, conducted in a special setup, has been designed to offer an exciting drive experience to participants that allows them to drive on an all-terrain track with speed bump, sand patch, wet patch, rumbler. The drive brought to the fore an array of safety features such as SRS Dual Airbags (through Virtual Reality), Headrest for all 5 seats, Skid Control, Child Seat, 3 point seat belt for all 5 seats.
With distinctive features like a larger cabin and luggage space, high fuel economy and low ownership cost, the Etios series reflects Toyota’s unique promise of delivering Quality, Durability & Reliability (QDR). Etios was the first in the industry to have standardized dual airbags across all grades, which in itself speaks about the importance Toyota lays on the safety of Indian customers. Etios series sets a safety benchmark in the industry with unbeatable safety features assuring safety of both driver and passenger.
Testimony to its position as one of the segment leaders in terms of passenger safety, the Etios was presented with the coveted 4 Stars in Global NCAP Crash Test adult occupant safety for the year 2016.
According to reports, the total number of road deaths was nearly 1.51 lakhs in 2016 as compared to 1.46 lakhs in 2015. About 68% of the total number killed were in the age group of 18-45 years, which is the most productive age. Apart from making safest cars Toyota Has been consistently associated with nationwide safety campaigns since 2005 to bring in the right safety sense in the nation. With the ‘Safety Experiential Drive’ Toyota further aims to sensitize Toyota car owners on the importance of safety features and make the Toyota customers safety ambassadors of the city.
Sharing his thoughts on the drive, Mr. Akitoshi Takemura, Senior Vice President, Toyota Kirloskar Motor Pvt. Ltd said, “As Safety leaders in the industry it is our primary mission to ensure safest cars with safest drivers in the country and significantly reduce the traffic accidents with our safety initiatives. Concern over safety has slowly emerged as one of the crucial driving factor determining the purchase decision for the traditional value conscious Indian customers today. Customers initially would prioritize music system over airbags. The consistent efforts by dealers and our extensive safety related customer campaigns about safety measures has proven to be helpful.
We believe to eliminate traffic casualties developing safe cars is of course important, but it is also essential to educate the drivers to create a safe traffic environment.
The Safety Experiential drive gives us an opportunity to connect with our customers along with their families and spread necessary awareness about important aspects of road safety. Customers along with their family will be educated not only about the key safety features but also the right safety mindset and behavior to help make our roads safer,” he added.
Company name | Toyota Kirloskar Motor Private Limited |
Equity participation | TMC: 89%, Kirloskar Group: 11% |
Number of employees | Approx. 7,000 + |
Land area | Aprox. 432 acres (approx.1,700,000 m2) |
Building area | 74,000 m2 |
Total Installed Production capacity | Upto 3,10,000 units |
Established | October 1997 (start of production: December 1999) |
Location | Bidadi |
Products | Innova, Fortuner manufactured in India. Prado, Land Cruiser and Prius imported as CBUs. |
Installed Production capacity | Upto 1,00,000 units |
Start of Production | December 2010 |
Location | On the site of Toyota Kirloskar Motor Private Limited, Bidadi |
Products | Corolla Altis, Etios, Etios Liva, Etios Cross, Camry & Camry Hybrid |
Installed Production capacity | Upto 2,10,000 units |
Toyota Kirloskar Motor Pvt. Ltd. | Creation |
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Priyanka Bhattacharya Mobile : +91 98807-67778 Email : priyanka_bhattacharya@toyota-kirloskar.co.in |
Kaveri Mandanna Mobile :+91 90089-59697 Email : kaveri.mandanna@creation.io |