Posted on September 01 2018
Bangalore, 1st Sept 2018: Toyota Kirloskar Motor (TKM) today announced the launch of the enhanced version of the Innova Crysta and the enhanced Fortuner.The Innova has been the country’s undisputed leader in the MPV segment since its launch in 2005, while the Fortuner is one of the most celebrated SUVs in the Indian automotive market.
Keeping in line with evolving requirements of its customers the Innova Crysta and Innova Touring Sport have been enhanced in the areas of safety and security. Speaking on the enhanced product, Mr. N. Raja, Deputy Managing Director, Toyota Kirloskar Motor Pvt. Ltd said, “Ever since its launch in India way back in 2005, the Innova has maintained a leadership position and is often referred to as a segment creator being the most preferred MPVs in the country with a current segment share of over 40%.
We have registered strong demand with cumulative sales of over 52,000 units from January to August 18 period with a growth of 13% as compared to same period previous year. We thank our customer for their strong support and trust in the Innova brand. At Toyota, we listen to our customers’ voice and are continuously striving to make ever better cars.This iconic brand has grown to become not just the pride of Toyota but the pride of more than 7.6 lakh owners of Innova in India. With many new features added we are confident that customers will have an enjoyable and safe driving experience at all times.” he added.
New features in Innova Crysta and Innova Touring Sport
The Fortuner has been dominating the SUV market since its launch in 2009.The Fortuner with its bold design and imposing presence gives a distinctively new driving experience and delivering Toyota’s legendary promise of Quality, Durability and Reliability (QDR). Sought after for both off-roading and city driving, the Fortuner with its tough and cool image has made it a popular choice as a family vehicle and off roader alike. Riding on the success till now, this enhanced version is timed just ahead of the festive season.
New features in Fortuner
Speaking on the new enhanced product Mr. N. Raja, Deputy Managing Director, Toyota Kirloskar Motor Pvt. Ltd said The Fortuner has emerged as the most popular vehicle, dominating the SUV segment is well recognized for its best in class durability, on-road comfort and off-road prowess. The 2nd generation Fortuner received a very positive response for its improved driving dynamics in all terrains coupled with its distinctive, sleek and powerful design.
At Toyota, we believe in ‘Customer First’ philosophy and in line with evolving preferences of our customers we are happy to introduce the enhanced version with focus on safety, convenience and security features like passenger side power seat, anti-theft alarm with glass break and ultrasonic sensor to cater to the current generation of SUV lovers. The Fortuner has won many hearts in India and globally , since its launch in 2009, the Fortuner has been leading the SUV segment in the country, currently with segment share over 70% he added.
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| Company name | Toyota Kirloskar Motor Private Limited |
| Equity participation | TMC: 89%, Kirloskar Group: 11% |
| Number of employees | Approx. 6,000 + |
| Land area | Aprox. 432 acres (approx.1,700,000 m2) |
| Building area | 74,000 m2 |
| Total Installed Production capacity | Upto 3,10,000 units |
| Established | October 1997 (start of production: December 1999) |
| Location | Suburb of Bangalore, Karnataka State |
| Products | Innova, Fortuner manufactured in India. Prado, Land Cruiser and Prius imported as CBUs. |
| Installed Production capacity | Upto 1,00,000 units |
| Start of Production | December 2010 |
| Location | On the site of Toyota Kirloskar Motor Private Limited, Bidadi |
| Products | Corolla Altis, Etios, Etios Liva,Etios Cross, Camry Hybrid, Yaris [May ‘18] |
| Installed Production capacity | Upto 2,10,000 units |
| Toyota Kirloskar Motor Pvt. Ltd. | Creation |
|---|---|
| Vinod Abraham Mobile :+91 9740900854 Email : VinodAbraham@toyota-kirloskar.co.in |
Archita Deb Mobile :+91 6362284691 Email : archita.deb@creation.io |