Posted on March 14 2018
Toyota delights Government Employees adding Innova Crysta under ‘Drive the Nation’ campaign
Campaign contributed to 11% of Etios Sales in Personal Segment in 2017
Bangalore, 14th March 2018: Taking ahead the success story of first 3 phases, Toyota Kirloskar Motor has further extended the benefits of its special initiative for government employees - “Drive the Nation” to the segment leading MPV Innova Crysta in the new year. So far applicable on the Etios series and Corolla Altis, the campaign has been highly appreciated across the country contributing to around 7% of the total sales and 11% to Etios sales in the personal segment.
Rolled out in 2016 in-line with Toyota’s customer first philosophy, a driving force behind all innovative products and services, “Drive the Nation” campaign offers a range of benefits starting from affordable funding solutions focused on low customer acquisition cost, attractive offers on Toyota Protect Insurance and Toyota Genuine Accessories and unmatched extended warranty. Now, the benefits under the campaign will be applicable to the Etios series, Corolla Altis and Innova Crysta.
Drive the Nation scheme presents 100% On Road Funding for a tenure of 8 Years for serving and retired government employeeswith Zero Down Payment and Lowest EMI. “Drive the Nation Champions” have been appointed in each of the sales outlet of Toyota in order to give dedicated attention to all government employee enquiries. This promotional offer will be supported through Toyota’s large sales and service network spread across the country.
Speaking on the initiative, N Raja, Deputy Managing Director, Toyota Kirloskar Motor Pvt. Ltd said, “Customer delight has been an integral part of Toyota’s growth strategy in India, and we have constantly tried to offer ever better cars and is always a step aheadin bringing value added services to the consumers. “Drive the Nation” is our effort to build a strong relationship with the government employees who are serving our nation with relentless dedication and determination. Ever since the roll-out of the campaign in 2016, we have received great response which very well reflects the trust that customers have on Toyota products. In line with the growing demand from customers and to further enrich the campaign, we have included the Innova Crysta – the highest selling legendary MPV in the market known for the supreme luxury, power, safety, high resale value, low cost of maintenance.
We are thankful to our customers for their continued patronage to brand Toyota and hope more government employees become proud Toyota owners”, he added.
The Innova 'Crysta' from the brand Innova – synonymous to the MPV segment, is crafted with thoughtful features and great attention to detail, that combines revolutionary technology and sophistication of Toyota. The product comes with tough and sophisticated exterior, enhanced interior, powerful and efficient powertrain and uncompromised luxury with a living-room-like comfort never seen before. Safety being one of the most important aspects in all Toyota vehicles, the product offers standardized 3 SRS Airbags along with ABS, EBD & BA across all grades in the new Innova Crysta.
| Company name | Toyota Kirloskar Motor Private Limited |
| Equity participation | TMC: 89%, Kirloskar Group: 11% |
| Number of employees | Approx. 7,000 + |
| Land area | Aprox. 432 acres (approx.1,700,000 m2) |
| Building area | 74,000 m2 |
| Total Installed Production capacity | Upto 3,10,000 units |
| Established | October 1997 (start of production: December 1999) |
| Location | Bidadi |
| Products | Innova, Fortuner manufactured in India. Prado, Land Cruiser and Prius imported as CBUs. |
| Installed Production capacity | Upto 1,00,000 units |
| Start of Production | December 2010 |
| Location | On the site of Toyota Kirloskar Motor Private Limited, Bidadi |
| Products | Corolla Altis, Etios, Etios Liva, Etios Cross, Camry & Camry Hybrid |
| Installed Production capacity | Upto 2,10,000 units |
| Toyota Kirloskar Motor Pvt. Ltd. | Creation |
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Priyanka Bhattacharya Mobile : +91 9880767778 Email : priyanka_bhattacharya@toyotakirloskar.co.in |
Kaveri Mandanna Mobile :+91 90089 59697 Email : kaveri.mandanna@creation.io |