Bangalore, 23^rd November 2025: Toyota Kirloskar Motor proudly unveils tem (toyota experiential museum), a first-of-its-kind lifestyle and cultural hub by Toyota to bring together Indian philosophy of mindful living and Japanese culture along with advanced technology under one roof. Located at the city’s Phoenix Mall of Asia, tem reflects the belief that mobility and innovation transcend vehicles.

Spread across [8,200 sq. ft] on the mall’s ground floor, tem delivers a five-senses experience — captivating visuals, soothing sounds, distinctive scents, inviting textures, and flavours that blend Japanese minimalism with Indian warmth.

Present at the launch, Tadashi Asazuma, Deputy Managing Director, Toyota Kirloskar Motor, said, “At Toyota, our vision of creating ‘Happier Paths Together’ goes beyond mobility — it is about inspiring experiences that connect people, cultures, and emotions. With tem, we hope to offer a truly unique experience that embodies this spirit.

In India, we found inspiration in the practice of Sādhanā — the mindful pursuit of inner balance and fulfilment. tem is where the Japanese culture and values of precision, serenity, and respect for nature beautifully align with the spirit of Sādhanā, making tem a meaningful blend of both. Designed to engage the senses and spark reflection, it brings together art, technology, and craftsmanship to inspire mindfulness, especially amongst the youth.”

What to expect Inside tem:

Embodying minimalist interiors and distinct aesthetics designed to spark curiosity, tem invites visitors to explore and experience at their own pace. It offers a rare moment of serenity — a chance to pause, take a deep breath, and reconnect with oneself through thoughtfully curated spaces. Guests can step into fully immersive experience rooms, discover exquisite collectibles at the Merchandise Shop, and unwind with a cup of calm at the interactive Matcha Corner.

Immersive Pathways to One-of-a-kind Experiences – Step in to leave the noise behind; for each element here is designed to awaken your senses and imagination.

The journey begins with a mirrored and rhythmic experience of the changing seasons, common to Japan and India, unfolding around you through infinite projections. It gently mirrors how both the countries find beauty and oneness in nature’s rhythm — the warmth of summer, the calm of rain, the bloom of spring, and the glow of autumn — expressed here through light, colour and motion.

The experience then rises into a powerful celebration of the shared passion between the two nations — where music becomes the common language. An immersive audio-visual collaboration between Toyota and DRUM TAO awakens your senses, echoing the spirit of harmony, energy, and connection - creating an energy that moves through you, stirs emotion, and lingers long after you leave.

As the experience unfolds, you’re greeted by a breathtaking spectacle — a stunning piece of art featuring a cascading water curtain encircling a car draped in satin. The satin amplifies the sparkle of the scene, while the cool mist and gentle motion of water create a serene, almost ethereal ambiance. 

Design Café: The Merchandise Zone - Merchandise that goes beyond souvenirs.

Carry a slice of tem and its experience back with you through a curated range of merchandise that beautifully blends heritage with contemporary lifestyle. Each piece in the collection is thoughtfully handpicked — celebrating simplicity and craftsmanship.

tem Café: Experience the art of matcha, reimagined with a refreshing hint of Indian flavor.

Once again blending the essence of Japan and India, the Matcha Corner invites guests to savor a thoughtfully curated menu — celebrating the timeless tradition of Japanese matcha, infused with refreshing Indian flavors. Highlights include the India-inspired mango infusion adding a vibrant, local twist to this Japanese classic.

Visitors can easily pre-book their experience through www.temindia.com or www.bookmyshow.com and step into the world of tem at Unit No. G-22, Upper Ground Floor, Phoenix Mall of Asia, Bytarayanapura Village, Yelahanka Hobli, Bengaluru, Karnataka 560092.

Stay connected for updates, behind-the-scenes moments, and special events by following tem on X, LinkedIn, Instagram, Facebook, and YouTube.

Overview of TKM

Equity participation	Toyota Motor Corporation (Japan): 89%, Kirloskar Systems Limited (India) : 11%
Number of employees	Over 6,500
Land area	Approx. 432 acres (approx.1,700,000 m2)
Building area	74,000 m2
Total Installed Production capacity	Up to 3,42,000 units

Overview of TKM 1st Plant:

Established	October 1997 (start of production: December 1999)
Location	Bidadi
Products	Innova HyCross, Innova Crysta, Fortuner, Legender manufactured in India.
Installed Production capacity	Up to 1,32,000 units

Overview of TKM 2nd Plant:

Start of Production	December 2010
Location	On the site of Toyota Kirloskar Motor Private Limited, Bidadi
Products	Camry Hybrid, Urban Cruiser Hyryder, Hilux
Installed Production capacity	Up to 2,10,000 units

*Other Toyota Models: Glanza, Rumion, Urban Cruiser Taisor

**Imported as CBU: Vellfire, LC 300

For Any Further Queries, Please Contact:

Toyota Kirloskar Motor Pvt. Ltd.	Lewis Value 360
Kaveri Mandanna Email : kaveriamma_mm@toyota-kirloskar.co.in	Khyati Mehta Email : khyati@lewisvalue360.com
	Anusha Banerjee Email : anusha@lewisvalue360.com