Bangalore, 14^th August 2025: Reaffirming its commitment to customer delight, Toyota Kirloskar Motor (TKM) has introduced a special campaign, ‘Drive the Nation’, for central and state government employees in North India. Commemorating Independence Day the offer is applicable on Toyota Urban Cruiser Hyryder Model through the month of August.

The all New Hyryder 2025 Model is launched with stunning features including an eight-way power-adjustable driver’s seat, ventilated front seats & electronic parking brake (EPB) in its higher-spec variants. The mid-spec variant of the Hyryder is now equipped with a sunroof, enhancing its premium appeal & Six airbags now come as standard across all Hyryder variant. Hyryder sets a benchmark in fuel efficiency, delivering an impressive best-in-class mileage of 27.97 km/l, making it one of the most economical choices in its segment.

Building on the growing appeal of the Urban Cruiser Hyryder, Toyota Kirloskar Motor has rolled out the ‘Drive the Nation’ campaign to make car ownership more affordable and accessible for Central and State government employees. Under this initiative, customers can avail a host of exclusive benefits, including Attractive Toyota Genuine Accessories packages, Unmatched Extended Warranty, Loyalty Exchange Bonus, Attractive Exchange Offers and exclusive offers for Drive the Nation customers.

Speaking on the initiative, Sabari Manohar, Vice President, Chief Representative - North Region  Sales- Service- Used Car, Toyota Kirloskar Motor Pvt. Ltd said, "At Toyota, quality products and services are central to our commitment to customer delight. Responding to strong demand, we have extended our ‘Drive the Nation’ campaign to include the Urban Cruiser Hyryder, offering government employees a host of benefits to make ownership more affordable and accessible. Those who serve our nation with pride deserve a vehicle that is just as dependable."

A Benchmark in the B-SUV Segment - Urban Cruiser Hyryder

At the heart of the Urban Cruiser Hyryder is a first-in-segment self-charging strong hybrid electric powertrain that intelligently combines petrol and electric power for exceptional fuel efficiency and smooth, silent performance. Powered by Toyota’s 1.5L TNGA Atkinson cycle engine and an advanced electric motor, the hybrid variant is ideal for both city and highway drives. The Neo Drive (mild-hybrid) variants come with a 1.5L K-series engine, offered with a 5-speed manual or 6-speed automatic transmission. For added capability, select trims also feature an intelligent All-Wheel Drive (AWD) system—making the Hyryder as versatile as it is efficient.

Embodying Toyota’s global SUV DNA, the Hyryder features a bold Crystal Acrylic Grille, twin LED DRLs, sculpted character lines, and 17-inch alloy wheels. Inside, the cabin blends comfort and convenience with ventilated leather seats, a panoramic sunroof, 9-inch touchscreen with wireless Apple CarPlay/Android Auto, wireless charging, ambient lighting, and a 360-degree camera. Practical touches like rear reclining seats, rear AC vents, USB ports, and a 60:40 split rear seat make it an ideal fit for modern Indian families.

Toyota enhances ownership with 66 exclusive accessories, a 3-year/100,000 km warranty (extendable to 5 years/220,000 km), and an 8-year/160,000 km hybrid battery warranty, ensuring a premium and hassle-free driving experience Making its debut in 2022, the Urban Cruiser Hyryder has steadily gained popularity among SUV buyers in India, recently surpassing the 1,00,000-unit sales milestone

Overview of TKM

Equity participation	Toyota Motor Corporation (Japan): 89%, Kirloskar Systems Limited (India) : 11%
Number of employees	Over 6,500
Land area	Approx. 432 acres (approx.1,700,000 m2)
Building area	74,000 m2
Total Installed Production capacity	Up to 3,42,000 units

Overview of TKM 1st Plant:

Established	October 1997 (start of production: December 1999)
Location	Bidadi
Products	Innova HyCross, Innova Crysta, Fortuner, Legender manufactured in India.
Installed Production capacity	Up to 1,32,000 units

Overview of TKM 2nd Plant:

Start of Production	December 2010
Location	On the site of Toyota Kirloskar Motor Private Limited, Bidadi
Products	Camry Hybrid, Urban Cruiser Hyryder, Hilux
Installed Production capacity	Up to 2,10,000 units

*Other Toyota Models: Glanza, Rumion, Urban Cruiser Taisor

**Imported as CBU: Vellfire, LC 300

For Any Further Queries, Please Contact:

Toyota Kirloskar Motor Pvt. Ltd.	Lewis Value 360
Kaveri Mandanna Email: kaveriamma_mm@toyota-kirloskar.co.in	Anusha Banerjee Email: anusha@lewisvalue360.com