Posted on December 24 2025

Bangalore, 24th December 2025: Renowned Japanese percussion ensemble DRUM TAO, Toyota Kirloskar Motor’s (TKM) Brand Ambassador, successfully concluded its energetic India tour. Beginning with a vibrant showcase at the Cherry Blossom Festival in Shillong, and the Hornbill Music Festival at Kohima, the ensemble travelled through cities including Vijayawada, Chennai, Delhi, Jaipur, Kolkata, Guwahati, Varanasi, Mumbai, Pune and Andaman Islands, before culminating in a powerful and memorable finale in Bangalore.

Toyota India’s Brand Ambassador DRUM TAO Strikes a Powerful Chord: Successfully Concludes its Tour in India
Toyota India’s Brand Ambassador DRUM TAO Strikes a Powerful Chord: Successfully Concludes its Tour in India
Toyota India’s Brand Ambassador DRUM TAO Strikes a Powerful Chord: Successfully Concludes its Tour in India
Toyota India’s Brand Ambassador DRUM TAO Strikes a Powerful Chord: Successfully Concludes its Tour in India

Spread over 40 days, DRUM TAO’s India tour celebrated the artistic bond and long-standing cultural ties between India and Japan through 15 performances. With their powerful Taiko drumming, flawless synchronization, and visually striking stage presentation, the group captivated around 70K enthusiastic audiences nationwide, generating widespread buzz.

Commenting on the culmination of the India tour, Mr. Varinder Wadhwa, Vice President, Sales-Service-Used Car Business & Profit Enhancement, Toyota Kirloskar Motor, said, “We are proud and delighted to have brought DRUM TAO and their world-class artistry to audiences across India. The overwhelming response received across cities, spanning audiences of all age groups, especially from India’s youth, further highlights how people are increasingly embracing global cultures through music, art and shared experiences, shaping a new wave of creative expression. As we conclude this memorable tour, we are proud to have enabled a platform that brought together rhythm and creativity, reflecting Toyota’s philosophy of ensuring ‘Mass Happiness’ in its true sense. Encouraged by this extraordinary audience response, we are excited to explore a much larger and more ambitious collaboration with DRUM TAO in the coming year.”

Toyota’s association with DRUM TAO is rooted in the brand’s philosophy of “Mass Happiness”, where connection goes beyond physical movement to include the exchange of ideas and creativity. As a company that draws strength from its Japanese heritage and deep-rooted commitment to India, this association not only celebrates the art of performance, but also reflects shared values of harmony, innovation and inclusivity that transcend borders and connect generations.

Founded in Oita, Japan, in 1993, Drum Tao has built a formidable global legacy by blending traditional Japanese percussion with contemporary music, athletic movement and striking visual storytelling. Having performed for over 10 million people worldwide, the ensemble is celebrated for transforming taiko drumming into a modern performance art form.

Audiences can visit Toyota Kirloskar Motor’s website and social media channels to catch highlights from DRUM TAO’s India tour, including city-wise performance previews and behind-the-scenes moments. They can also stay tuned to the dedicated page for updates on future plans next year: https://www.toyotabharat.com/drumtao/

Overview of TKM

Equity participation

Toyota Motor Corporation (Japan): 89%, Kirloskar Systems Limited (India): 11%

Number of employees

6,466

Land area

Approx. 432 acres (approx.1,700,000 m2)

Building area

74,000 m2

Total Installed Production capacity

Up to 3,42,000 units

Overview of TKM 1st Plant:

Established

October 1997 (start of production: December 1999)

Location

Bidadi

Products

Innova HyCross, Innova Crysta, Fortuner, Legender manufactured in India.

Installed Production capacity

Up to 1,32,000 units

Overview of TKM 2nd Plant:

Start of Production

December 2010

Location

On the site of Toyota Kirloskar Motor Private Limited, Bidadi

Products

Camry Hybrid, Urban Cruiser Hyryder, Hilux

Installed Production capacity

Up to 2,10,000 units

*Other Toyota Models: Glanza, Rumion, Urban Cruiser Taisor

**Imported as CBU: Vellfire, LC 300

For Any Further Queries, Please Contact:

Toyota Kirloskar Motor Pvt. Ltd. Lewis Value 360
Soumya Kashyap
Email : soumya_kashyap@toyota-kirloskar.co.in
Khyati Nirav Mehta
Email : khyati@lewisvalue360.com
Anusha Banerjee
Email : anusha@lewisvalue360.com