New Delhi, 05^th March 2026: Toyota Kirloskar Motor (TKM) today announced the launch of ‘Toyota Urban Cruiser Hyryder Month’, a month-long customer-focused activation celebrating the continued success of the Toyota Urban Cruiser Hyryder—Today’s first Strong Hybrid Electric SUV.

The Campaign, applicable from 16 February until the end of March across North India, is designed to bring customers closer to Toyota’s Strong Hybrid technology through immersive test-drive experiences, complemented by attractive, exclusive value-led benefits. The campaign covers key markets including NCR, Uttar Pradesh, Uttarakhand, Rajasthan, Haryana, Punjab, Jammu & Kashmir.

What makes the Urban Cruiser Hyryder popular:

Strong market presence: Prices starting from ₹10.94 lakh (ex-showroom), the Toyota Urban Cruiser Hyryder, launched in 2022, has won hearts and gained strong customer acceptance across India. The SUV recently crossed the 2,00,000-unit sales milestone, reflecting growing customer trust and confidence in Toyota’s strong hybrid technology.

Strong Hybrid Technology: As India’s first strong hybrid electric SUV in the B-SUV segment, the Toyota Urban Cruiser Hyryder is powered by a Self-Charging Strong Hybrid Electric system with an advanced e-drive transmission. It can run up to 40% of the distance and 60% of the time on electric power with engine shut-off, delivering a smooth, quiet drive along with a class-leading fuel efficiency of 27.97 km/l.

Powertrain Options:

Variant / System	Key Technology	Power & Torque	Transmission / Drive
Self-Charging Strong Hybrid Electric	1.5-litre petrol engine with Toyota Hybrid System (THS)	Engine: 68 kW / 122 Nm Motor: 59 kW / 141 Nm Combined Output: 85 kW	e-drive transmission
Neo Drive [ 2WD and 4WD]	1.5-litre K-series engine with Integrated Starter Generator (ISG)	75 kW / 135 Nm	5-speed MT/ 6-speed AT

Design & Comfort: The Toyota Urban Cruiser Hyryder features a sophisticated SUV design highlighted by a crystal acrylic grille and signature twin LED DRLs, complemented by sculpted body lines and 17-inch alloy wheels that create a confident road presence. Inside, the cabin offers a premium experience with ventilated leather seats and a panoramic sunroof, while convenience is enhanced through an eight-way power-adjustable driver’s seat and an electronic parking brake.

Technology & Connectivity: Offering a smart, connected driving experience with 55 connected features powered by Toyota i-Connect, the Toyota Urban Cruiser Hyryder is complemented by wireless Apple CarPlay and Android Auto. 9-inch touchscreen infotainment system, along with paddle shifters, electronic IRVM, wireless charging, and multiple USB charging ports, adds to everyday convenience and driving enjoyment.

Safety Features: The Toyota Urban Cruiser Hyryder prioritises safety with six airbags as standard, supported by Vehicle Stability Control and Hill Hold Control for enhanced on-road confidence. Safety is further strengthened through all-wheel disc brakes, a 360-degree camera, ISOFIX child seat mounts, and seatbelt pretensioners—ensuring protection for all occupants.

Ownership & Value: Backed by Toyota Kirloskar Motor’s comprehensive ownership ecosystem, the Urban Cruiser Hyryder delivers exceptional peace of mind throughout the ownership journey. Customers benefit from a standard 3-year/100,000 km warranty, extendable up to an impressive 5 years/220,000 km, along with 5 years of roadside assistance, ensuring support wherever the road leads.

Reinforcing long-term confidence in hybrid technology, the SUV also comes with an industry-leading 8-year/160,000 km hybrid battery warranty. Complementing this strong assurance are consumer benefits of up to ₹1,00,000, attractive exchange offers, and flexible finance solutions—including the Buy Now, Pay Later scheme—making ownership both rewarding and accessible.

Overview of TKM

Equity participation	Toyota Motor Corporation (Japan): 89%, Kirloskar Systems Limited (India) : 11%
Number of employees	Over 6,530
Land area	Approx. 432 acres (approx.1,700,000 m2)
Building area	74,000 m2
Total Installed Production capacity	Up to 3,42,000 units

Overview of TKM 1st Plant:

Established	October 1997 (start of production: December 1999)
Location	Bidadi
Products	Innova HyCross, Innova Crysta, Fortuner, Legender manufactured in India.
Installed Production capacity	Up to 1,32,000 units

Overview of TKM 2nd Plant:

Start of Production	December 2010
Location	On the site of Toyota Kirloskar Motor Private Limited, Bidadi
Products	Camry Hybrid, Urban Cruiser Hyryder, Hilux
Installed Production capacity	Up to 2,10,000 units

*Other Toyota Models: Glanza, Rumion, Urban Cruiser Taisor

**Imported as CBU: Vellfire, LC 300

For Any Further Queries, Please Contact:

Toyota Kirloskar Motor Pvt. Ltd.	Lewis Value 360
Anusha Banerjee Email:anusha@lewisvalue360.com	Kaveri Mandanna Email:kaveriamma_mm@toyota-kirloskar.co.in