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Management commitment

MASAKAZU YOSHIMURA

Mr. Masakazu Yoshimura
Managing Director & Chief Executive Officer (MD & CEO),
Toyota Kirloskar Motor

At Toyota, we uphold the philosophy of continuous improvement (Kaizen) because we believe that there is always scope to do better. It is this very philosophy that drives us towards quality, making it a way of life at Toyota.

The tradition at Toyota has always been to provide premium quality cars backed with reliable services to our customers. We ensure that the quality meets the international standards while keeping in mind the local sensitivities.

Our firm belief in putting customers first has constantly enabled us to respond effectively to your needs, whether in terms of quality, service or the driving experience.

Toyota's renowned reputation of Quality Durability and Reliability (QDR) has led our steady growth in the Indian automotive market. We are proud to declare that over 1 million Indians are part of the ever growing Toyota family.

We also strive towards developing a more sustainable future and being pioneers in the Hybrid Technology is our first step towards this movement. Through initiatives focused on education, community development and the environment, we aim to create a company that works in harmony with nature and society.

I would like to thank all our partners who have been instrumental in our growth. We look forward to strengthening our relationship with you and welcome you to be a part of the Toyota family.

The Kirloskar Group has contributed to the industrialisation of India for more than a century. Established as the manufacturer of India's first iron plough, the group has continued to live up to its core philosophy of developing indigenous technology and industry. The monumental affiliation with Toyota Motor Corporation in 1997 further attests our determination to work towards the growth of the Indian industry.

Toyota has constantly and consistently exhibited its relentless commitment to add value through its world-class systems and processes. We look forward to further strengthening our relationship with Toyota by creating more investment and employment opportunities in India.

At TKM, we believe in sustainable development and seek to boost local industries and industrial infrastructure. One such initiative is the Toyota Kirloskar Auto Parts (TKAP), which was set up in May 2004 to produce transmissions for Toyota's global requirements.

Our approach enables us to create the best value not only for customers but also for the entire system from suppliers to dealers - a tradition we aim to follow and enhance along the way.

MASAKAZU YOSHIMURA

Late. Vikram S. Kirloskar

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