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Global Aspirations Localized Solutions

TKM mainly focuses on six thematic areas – Education, Health & Hygiene, Road Safety, Environment, Skill Development and Disaster Relief. Interventions in these areas contribute to almost 10 SDGs out of 17, and to more than 9 national development priorities

  • Education

    Education

    SDG goal

    4 Quality Education

    17 Partnership for the goals

  • Environment

    Environment

    SDG goal

    6 Clean water and sanitation

    11 sustainable cities and communities

    13 climate action

    15 life on land

    13 Life below water

  • Health and Hygiene

    Health and Hygiene

    SDG goal

    3 Good health and well-being

    6 clean water and sanitation

    17 partnerships for the goals

  • Social

    Road safety

    SDG goal

    3 Good Health and well-being

    17 partnerships for the goals

    11 Sustainable cities and communities

  • Skill Development

    Skill Development

    SDG goal

    17 partnerships for the goals

    8 Decent work and economic growth

    9 Industry, Innovation & Infrastructure

  • Disaster Relief

    Disaster Relief

    SDG goal

    3 Good Health and well-being

    17 partnerships for the goals

    13 Climate Action

Map
Map

Quality infrastructure and quality workforce have a huge impact on the learning outcomes and consequently, the retention of children in schools

2,349

students benefiting from modernization of educational infrastructure (reconstruction) of 11 government schools.

1,11,233

students in 1,456 schools provided with learning aid.

30

centres benefitting 30 teachers and 661 children under Toyota Anganwadi Development Programme (TADP)

Modernization Of Educational Infrastructure (Reconstruction)

Map 2001

Since 2001, TKM has been engaged with government schools for constructing modern pucca (solid) school buildings with functional toilets. Alongside, TKM also provides furniture in these schools while fulfilling other essential requirements to foster better learning environment. We have upgraded the infrastructure and other facilities of 11 government schools in Karnataka.

Map
Map

Toyota Anganwadi Development Centre (TADP)

Map 2020

Anganwadi centres are operating under Women and Child Development Dept., Government of Karnataka. These centres enrol 3–6-year-old children for basic education.

Research found that, the first six years of a child’s life are fundamentally important. They are the foundation that shapes children’s future health, happiness, growth, development, and learning achievement at school, in the family and community, and life in general.

Understanding the current Anganwadi teaching methodology TKM initiated the Toyota Anganwadi Development Program [TADP] in 2020 to upgrade the infrastructure and teaching methodology and in 2020- 2021 TKM identified 30 centres and conducted the base line survey to specify the need.

The assessment conducted on 4 areas – child friendly Anganwadi centres; activity based learning; Teacher Capacity Building; Health and Hygiene.

area-icon-1

Child friendly Anganwadi centres

Out of 30 centers, only 3 centers meet the required government specification on building structure (10%)

83%

Unappealing

83%

Poor maintenance

65%

No basic facilities

85%

Poor quality painting and wall drawings

90%

No child-friendly toilets

area-icon-2

Activity based learning

15%

AWC’s spend 3 to 4 hours on teaching

50%

AWC’s spend 2-3 hours of teaching

100%

Chlli pilli curriculum

0%

Schedule follow

100%

Conventional record maintence

area-icon-2

Activity based learning

Identified Issues Limited Capacity for AWW to teach children as per the Chillipili Curuculum presently, less than 25% are able to teach as per standards

0%

Subject Training

Low

Competency

0%

Schedule reviews

0%

Performance monitoring

area-icon-2

Activity based learning

Identified Issues All the 30 AWCs have adequate safe drinking water, but 20 AWCs don’t have proper storage and dispensing facilities

33%

No toliet (7 Center)

100%

Kitchen 0% Storage facility

60%

No child-friendly toilents (20 centers)

0%

supply of first aid kits during the last two yerars

Model School

Map 2017-2021

Providing conducive environment for nurturing young minds through holistic development will shape the society of tomorrow. TKM envisions creating such a self-sustaining society within our engaged communities – a sustainable village, the foundations of which are being laid through our efforts at establishing a Model School.

In our model school, special emphasis is laid on focusing towards nurturing the students’ career aspirations and penchant for learning through continuous initiatives at: improving school infrastructure and amenities, providing learning support including e-learning material, undertaking capacity building of teachers, creating an eco-friendly environment, ensuring health & safety care for all, promoting extra-curricular activities, and other similar interventions.

As a part of this initiative, in 2016-17, Government Lower Primary School at Devalinganapalya, Ramanagara district in Karnataka, was identified to implement the concept of Model school. The project kick started with the reconstruction of the government school building. Later, by creating a favorable ecosystem in collaboration with the local community, we could successfully establish a holistic model of quality education. The academic performance of the students also registered a steep increase over the years, the current average being 86%.

Map
Map
Map
Map

Learning Aid

Map 2003-2021

Resource equity is critical to ensure the success of any education system. TKM has been actively promoting equity in availability of educational material to students in various schools of Ramanagara district in Karnataka to ensure that their learning goes on smoothly.

1,11,233 students from 1456 schools.

10,293 students from 137 schools provided with learning aid in FY 20-21.

5,98,586 notebooks distributed.

52,800 notebooks ,1050 bags and 1800 Geometry boxes were distributed in FY 20-21.

In 2017 & 2018, we have developed ready reckoner consisting of all six subjects for Grade 10 government school students of Ramanagara district, to aid their preparation for the board exam. Ready reckoner for Grade 10 has contributed to take Ramanagara district rank from 17th place to 12th in SSLC board examination results. 25,300 books distributed.

Our needs assessment study revealed that teachers from government lower primary schools lack English Communication Skills which is reflecting on the performance of students in English Language. From (2015-2017), TKM has been working to build capacity of teachers on their English communication and teaching skills. It has been observed that capacity building support did not only help improve their English skills, but also increased their commitment towards developing a positive learning environment in schools. 556 teachers trained.

Impact Assessment findings of Learning Aid

  • 100%

    Of the parents mentioned this project has reduced financial burden

  • 95%

    Average attendance after the implementation of the programme

  • 45%

    Increased interest in study of students has been recorded through this programme

  • 60%

    Levels of learning enabled for students

  • 1%

    Dropout after the initials of the programme

Digital Literacy

Map 2016-2017

The main objective of this project was to assess the digital readiness of Dyavalinganapalya village in Ramanagara district, Karnataka. The scope of the project was to study the population within a radius of 2 kms around the village, which included Hejjala, Hejjala Colony, SVT Colony and Juttanapalya. The outcome envisaged by TKM from this project was an updated database (census) of all households in the Dyavalingayanapalya village with not only socio-economic data but also various the aspects on digital usage at the household level. The results would feed into the Road Map towards ‘digital inclusion’ through a targeted digital literacy programme to be implemented by TKM in the said village. This report includes a detailed study on the current usage of ICTs and readiness of the village towards being digitally literate through a training and capacity building programme. Furthermore, this report also includes the problems and challenges and draws out a Road Map to making this community digitally literate.

4

Schools Reached

4

Villages reached

1,500

Benificaries

Our relationship with nature defines the future of our existence. Conserving the environment through a holistic engagement, is key to ensuring community participation and ownership

8,000

people from 5 villages are currently benefiting from the Abbanakuppe lake

37,643

visitors, comprising of 12,675 students, reached through Ecozone initiative

Solid Waste Management

Map 2019-2021

To promote the cause of safeguarding and nurturing our environment further, TKM has been making strides towards promoting waste management. We lent our support to drive forward the initiative of Bidadi Industrial Association (BIA) on the installation of a solid waste management unit. The unit is meant to cater to small scale industries and the villages in the vicinity.

It is a collaborative approach where TKM is a major contributor among Bidadi Industries. We are supporting with infrastructure related requirements for the segregation of waste for smaller industrial units in BIA and the communities around which lack proper access to waste management. The Solid Waste Management Plant will hence prove to be a better alternative towards managing BIA’s waste and lay the foundations of a sustainable future. (To be rewritten)

97 MSMEs

Expected to benefit and 10 villages covering around 1600 houses.

15

Capacity of the plant is tons per day and is scalable to 30 tons per day.

Ecozone

Map 2017-2021

Encouraged by the positive response to the Green Me program, Toyota Kirloskar Motor upgraded its vision to develop a state-of-the-art experiential learning center which is a repository of environmental know-how in the premises of Toyota Kirloskar Motor in an area of 25 acres. Idea behind developing EcoZone was to create a biodiversity zone where children can observe and learn about the environment beyond classroom, while communities will evidence the environment conservation in person. With EcoZone we are promoting “Harmonious co-existence” of humans and nature through various educational activities. EcoZone has 11 theme parks which cover aspects such as evolution, waste management, underground ecology, water conservation, noise pollution, energy conservation, climate change & future landscape, and many more. The ecozone hosts 6 types of forests and more than 600 species of fauna. A solar plant of 0.5 MW and a rainwater harvesting pond of 26,000 m3 capacity is built to cater to the utilities for the Ecozone. While these parks educate the children and community on the global and local facts related to pollution and degradation of environment, it also exposes them to solutions through technologies, concepts and designs through real-time experiences. With these activities, Toyota Kirloskar Motor aims to develop a future green and sustainable society which will be in harmony with nature.
Ecozone comprising of 17 theme parks including 4 types of forests, hosting more than 650 species of flora; has been created.
For the reporting year more than 13,610 visitors, comprising of 4,664 students, reached through our Ecozone initiative.

The park is open for the visitors (non-Covid conditions). Current financial year, operation and maintenance is carried out.

Experience

30% Experience the problem / phenomenon

Reflect

30% Identify where we went wrong?

Conceptualize

20% Bring out solutions

Experiment

20% Try out/ Experiment Implement

Lake Rejuvenation

Map 2016-2021

We, in close collaboration with the local community, have adopted a lake (Abbanakuppe) spread across 3.4 acres, in the vicinity of our manufacturing plant.

The water table has risen with an improvement in the water quality in the region, which has further boosted the agriculture in the vicinity and shown a positive impact on the flora and fauna.

In FY 2020-21, Operation and Maintenance were carried out for necessary handing over to the local municipal body. Population from 5 villages are currently benefiting from the Abbanakuppe lake.

Green Me

Map 2015-2018

With Green Me initiative, TKM started its Journey towards education for Sustainable Development with its unique practice-based learning curriculum at Government schools. Since its initiation in 2015, we partnered with educational department, 30 government higher primary and 5 high schools across Bidadi region in Ramanagara district.

The program aims at promoting environment awareness and conservation activities through both knowledge enhancement and practical implementation. Consequently, the programme has gained momentum and is successful in spreading environment awareness in the local community through ‘children as change makers’ approach.

Environment awareness level increased from 16% to 66%

As a result of Green Me initiative students have come together and developed their own kitchen garden. They have designed a mechanism to channelize waste water to kitchen garden. They have also started planting saplings across their villages. They have established a system to ensure cleanliness in the school premises. Overall a greater awareness and application of environment education was observed.

Government Schools. Since its initiation in 2015, we partnered with education department, 30 government higher primary and 5 high schools across Bidadi region in Ramanagara district.

School Connect

We introduced Star Rating System to evaluate schools on environment awareness scale. The evaluation criteria is based on student awareness levels and various activities such as plantation and clean up drives, water and waste management, community campaigns etc.

Highlights

  • 35 Government schools
  • 700 class room sessions

Student Connect

We continuously engage students in various ways to bring about a behavioural change. We conduct pre and post training assessment to understand the increase in awareness scale.

Highlights

  • 70 school competitions
  • 700 class room sessions

Village Connect

We engage with the nearby villages to create awareness amongst the local community on environmental concerns. We introduce the concept of Green Me in Gram Panchayat meeting. Further, the school children along with the NGO partners actively engage with the villagers for good environment practices.

Highlights

  • Environment project plan for 5 Gram Panchayat
  • Reached 35 villages through campaign & awareness shows

Universal, affordable and sustainable access to Water, Sanitation and Hygiene is a critical public health issue globally and is one of the focus areas of our community engagement model.

4,23,551

students and community members reached under the ABCD programme in Karnataka and Uttar Pradesh.

1,20,000

Benefitted through TKM’s Health infrastructure projects.

2,80,250

Villagers from 267 villages benefitted from 43 water purification units.

19,550

Health programme focused on eye, malnutrition and anaemia covered from 159 schools.

A Behaviour Change Demonstration (ABCD) Programme

Map 2015-2019

TKM has been actively propagating a solution model which leverages behavioral change into triggering a shift in the mindset of the engaged communities. Our solution model adopts a two-pronged approach - which involves creating appropriate sanitation facilities in schools and communities followed by the introduction of our “A Behavior Change Demonstration (ABCD) programme”. The ABCD programme focuses on inducing behavioral change, in school going children. The aim of this programme is to foster the importance of sanitation and hygiene in young minds. Children in turn act as catalysts to provoke thoughts, initiate discussions and promote awareness within the families, and thereby the community. To strengthen the initiative further and sustain the drive, TKM continually engages with women and girl children through special sessions on hygiene practices. Adding to its success and credibility, ABCD project got acknowledged as a case study by Harvard Business School. It has also been covered by IVEY publication. After a successful run of around 5 years, the ABCD project has been handed over to the local administration. Essential processes were established to make this transition seamless.

Impact Assessment Findings

Prior to the project, only used to take daily bath which has increased considerably to 22.9% post programme.

Post the intervention, 84% of the respondents are using an incinerator to dispose the sanitary pads, compared to 57% earlier.

About 16% households had built the toilets at their home after being exposed to ABCD programme.

1,004

School reached (Cumulative)

58,855

Students reached (Cumulative)

4,23,551

Community members reached (Cumulative)

996

Out of 1004 schools with 3 star rating for sustainable practices

31,604

Girl students benefitted with 33 incinerators

13,518

Households constructed by child to community approach

890

School toilets constructed across Karnataka, Uttar Pradesh & Bihar

Access To Pure And Safe Drinking Water

Map 2012

When villages around Byramangala lake were compelled to bear the brunt of the sewage from Bengaluru city ending up in their water body, TKM stepped in to ensure safe and affordable drinking water for the communities. TKM installed water purification units towards ensuring potable water, and thereby the well-being of the communities. Not only the villages installed with these water purification units, but the ones in close vicinity as well, are reaping the benefits of our interventions.

2,80,250

Villagers from 262 villages benefitted from 43 water purification units.

Impact Assessment Findings

Beneficiaries reported availability of pure drinking water increased from 26% to 93% in intervention areas

94% of the users experiencing better health owing to the usage of RO filtered water

97% of users are now aware about benefits of drinking pure water

Community Healthcare

Map 2019

TKM has initiated a school-based health monitoring programme – Shaale Makala Arogya, as a part of its interventions towards ensuring a healthy and disease-free childhood. The programme primarily focusses on early detection of malnutrition, anemia, and conducting eye tests. We further emphasize on bringing out behavioural change in the students towards health and hygiene. Further, a need assessment exercise conducted within our communities suggested the need for additional infrastructure. To cater to this requirement, TKM undertook a pilot project and initiated the construction of a Primary Health Center [PHC] at Byramangala and Community Health Centre in Bidadi of Ramnagara district, in accordance to the guidelines prescribed by the Indian Public Health Standards (IPHS).

159

School reached

19,550

School reached

3,527

Students attended Adol. Health Education Awareness session

4,915

Number of students received supplement

950

Number of students – spectacles distributed

5,748

Number students detected for special related cases/malnutrition

218

Awareness sessions to teachers

3,103

Number of students referred to health department

1,20,000

Benefitting through Health Infrastructure facilities

5

health camps conducted covering 1,070 community members from 73 villages in FY 2019-2020.

COVID –19

Map 2020

Novel Corona virus (COVID-19) is an infectious disease contagious and deadly. Most people across the Globe infected by COVID-19. TKM supported Govt. of Karnataka & Govt. of India to combat the crisis.

98,250

No.of PPE Kits Distributed

71,850

No.of Hand Sanitizers Distributed

3,527

No.of Food kits Distributed

45

No.of Thermal Scanners Distributed

14

No.of Sanitized Buses Provided

1

No.of Mobile Testing Vans Provided

3

No.of Ambulance Provided

20

No.of Fumigation Equipment Distributed

25,000

No.of Sanjeevni Kits Distributed

4

No.of COVID hospitals supported

1

CT scanner

140

O2 concentrators

1

O2 Generating Plant

2

Cremators

5

bedside monitors

Mobile Medical Unit

Map 2015-2018

In Rural Ramnagara district, due to limited and distant healthcare facilities, community members in need of medical attention had to wait for the health camps to be conducted in their vicinity. To address the issue, last year TKM introduced a mobile medical unit which travels to various communities for regular health checkup and treatment, leading to a more preventive approach to primary healthcare.

3,822

Community members

76

Schools reached

7,000

Students screened

School Sanitation

Map 2014 – 2018

The importance of water and sanitary facilities for schools is widely acknowledged. Yet in practice, the situation in many schools, especially in rural India, is far from satisfactory. Of about 1 million primary schools in India, roughly 70 percent have safe drinking water and only 50 percent have sanitary facilities. School sanitation is not just construction of toilets, but a package of school-centric interventions to bring about attitudinal and behavioral changes towards critical sanitation and hygiene practices among children and to empower them to lead a healthy life. Children are also very effective change agents. They help to create a healthy, clean and active learning environment in school and then carry the messages back home to motivate their families to improve sanitation and hygiene habits. TKM conducted the situational Analysis of local schools and understood the importance of gender segregated toilets in government school. With the vision of contributing to the national goals, TKM started construction of school toilets in Karnataka, UP and Bihar states in 2014-15 and Public toilets in 2016-17.

290

Schools reached

890

Units built in KA & UP

53,228

Children, 31604 girl children got benefitted

7

public toilets constructed

33

Incinerator built

Children are our future road users. Instilling safe practices early in life, can help make our roads as well as our lives safer

7,83,919

Children educated on road safety etiquettes. – Toyota safety Education Programme (TSEP).

5,050

Students reached across India, through 7 safety model schools, established as a part of Team Toyota Activity.

2,600

Children are covered through Toyota Hackathon.

Traffic Training And Road Safety Institute – TT & RSI

Map 2020

TT & RSI established in 1975 with the objective of providing road safety training. Offers long term and short- term courses designed specifically to target audience. Intensive training about investigation of accidents and laws pertaining to enforcement through audio visual mode. Sensitise KSRTC/BMTC drivers, Fire force personnel, Drivers of public/private sectors, Home guards, Traffic wardens, School/college students. The only institute in South India to cater the requirements of Traffic trainings to the related stakeholders. TKM intends to understand the gap areas and support Traffic Police department to establish as No 1 institute in India.

Year 1 – 2020-21

Infrastructure rectification

Year 2- 2021-22

Feasibility study

Toyota Safety Education Programme (TSEP)

Map 2007

Roads are integral to TKM’s business model. Thousands of our vehicles are plying on Indian roads and contributing to ease of life and nation building. We believe our endeavors don’t cease once our products roll out of the showrooms. TKM feels responsible and obliged towards ensuring road safety. Our Toyota Safety Education Programme (TSEP) is an initiative to educate students on road safety and disciplined driving. As a part of this programme, students of Grades 5 to 8 are imparted classroom training, whereas students of Grade 9 get hands-on experiential learning. The aim of the programme is to catch them young and inculcate the importance of safe practices. 7,83,919 students have been engaged through this programme since its inception.

32,095

In 2019-20 TSEP covered 47 schools and 32095 school students in Delhi, Mumbai and Bangalore.

16

Out of 47 schools have agreed to conduct TSEP on their own with minimum support during 2019-20.

During the reporting year, assessment conducted after 2-3 months to evaluate the knowledge retention from our program

Pre-test

69%

Post-test

72%

Retention test

71%

The ABC Of Our Inclusive Approach Involves:

A

Adding new elements to learning through engaging models

Diverse and engaging activity portfolio

For improving learning experience

Digital learning and assessment

For adding fun via gamification and improving retention

Online real time tracking

For Integrity implementation and accountability

School score card

For improving measurement and ranking performance

Integrating hackathon with content

For integrating experiential learning

Teacher kits

For encouraging ownership and sustainability

b

Branding and communication strategies

Communicate the impact

For improving visibility

Thought Leadership

As communication and policy influencing instrument

Alignment of SDG goals

For establishing national and global relevance of the programme

c

Connect with policy makers

Connect with policy makers and Think tanks

For making a lasting contribution to Road Safety and playing an integral role advocacy.

Key Learnings For Students

Behavior change

Adoption of good habits and advocacy in immediate environment

Respect for Rules

Appreciation of rules and their importance in life safety

Citizenship training

Students take on the responsibility of action for change

Save lives

Investing in the future adults: creating a generation of aware and responsible citizens

Safe roads

Cascade effect of sensitizing students as change agents

Toyota Hackathon

Map 2018

Engaging young minds for innovative solutions, TKM organized a hackathon on road safety for students of class 9th to 12th . The programme is launched in 2008 with an objective to encourage the students towards providing solutions to pertinent road safety issues. the event received an encouraging response from young minds and saw a huge participation of more than1400 teams, representing more than 100 schools for the aptitude and the ideation rounds. Overall, 50 teams were shortlisted to participate in 24hrs hackathon, out of which 10 teams were successful in making it to the finals. The 10 finalists got an opportunity to present their concept to an eminent jury of experts from diverse fields, who evaluated each solution presented by the teams for its merit and feasibility.

/

The hackathon comprises of three phases. An online aptitude test, with questions from general science and programming, requiring participation in teams of two members each. Ideation phase, where the qualifiers of the first phase are required to submit an idea of a technical project describing the concept and the technical principles leading to the creation of a solution prototype. Onsite development, where selected ideas are translated into a technical project under the mentorship of students from leading technological institutions.

Overall 2600 childrens are covered through Toyota Hackathon, of which 2,000 students were reached in 2019-20.

Team Toyota Activity

Map 2017

To drive our school engagement programme on road safety a bit further, TKM has conceptualized an additional intervention in experiential learning for students as well as school bus drivers. The initiative involves incorporating an experiential learning model through the creation of a Traffic Park in our Model Schools. The traffic park is instrumental in exposing them to different real-life scenarios within the safe limits of their school premises. It further promotes the adoption of safe practices, such that these scenarios can be dealt with safely and promptness, whenever a need arises. The Model schools with Traffic parks act as a knowledge hub for other schools in the neighbourhood as well.

A total of 7 Safety model schools, one each at Delhi, Hisar, Varanasi, Rewari, Kochi, Kolkata & Coimbatore, have been established as a part of this programme, since its inception in 2016, with a reach of around 5050 students. In 2019-20, the TTA centre in Coimbatore got inaugurated and 800 students were reached through the centre.

Driver Safety Programme

Map 2014-2016

As an important component of social contribution activities, Toyota works to address the lack of safe driving habits among adults, specifically airport drivers in Bangalore, Hyderabad, and Delhi. The mission is to impart better road safety practices to airport drivers, while pairing up the training sessions with health camps to ensure other needs of drivers are met amidst their busy work schedules. Along with a 3-day road safety refresher course, Toyota conducts general health and optometry camps for the airport drivers.

7031

Drivers tested

3

States

Improvement in score

39.03% to 65.53% (Average post test score)

TKM has been in the forefront supporting the state and central government during the natural calamity – flood, drought, pandemic etc.
During 2020 and 2021, TKM has done varied of activities in collaboration with Government to combat the pandemic

INR 83.01Mn

Overall contribution towards Natural calamity till date

INR 13.14 Mn

Provided towards Covid -19 relief in FY 20-21

Skills development is the process of identifying your skill gaps and developing and honing these skills.

It is important because skills determine the ability to execute plans with success Therefore, TKM took lead to enhance skills of students and NGO’s through its initiatives like TESP & SALT.

Social Academy Of Learning By Toyota - SALT

Map 2019

Through the Social Academy of Learning by Toyota (SALT), TKM aims to work on operational challenges faced by the development sector, by applying excellence in line with ‘The Toyota Way’ for building the capacity of NPO leaders to be future-ready.
The idea of this programme is to build the capacity of NPOs, not through one-time activity, but with a continued handholding support.
Through SALT, TKM outlines the elements an organisation needs to inculcate to be relevant and ready for the emerging outcome-based funding and impact investing environment.

Sector Response

500+ expression of interests were received to from different NPOs

Empowering Non-profits

Conducted capacity building training for 29 NPO’s to achieve operational excellence

Rigorous Curriculum

5 days residential training with comprehensive coverage of key areas. 4 Strengthening of GTTC institutes was under Skill India Mission.

Training programme design ensures coverage of 7 pillars

Map
Map

Technical Education And Skill Promotion – TESP

Map 2020

Contribution to Skill India Mission by developing employable skills to the students. Introduction of short-term courses which are industry specific; knowledge and culture. Collaboration activity with the Govt initiative of Skill India Mission to strengthen the GTTC / ITI institutes of Karnataka Coverage – 4 Institutes and 144 Students.

We believe, our employees have a lot of potential and expertise which can be useful for the betterment of the society.

In 2017, TKM conceptualised an employee volunteering programme called iCARE (I, Community Action to Reach Everyone). iCARE provided a platform for employees to get an added purpose by engaging with community on diverse social issues by devoting their time and expertise for the betterment of the society. TKM aims to enhance its social impact and make it more sustainable by integrating iCARE in all CSR endeavours and embodying it in the DNA of the company.

Employee Volunteering

Map 2017

19

Large volunteering events

2,676

Volunteering hours

57,465

Lives have been touched though our volunteering initiatives

1,000

Employees registered for volunteering till 2019-2020

4.53/5

Average rating by volunteers

iCARE PHILOSOPHY

Reactive

Team Members

Short Term
Stage 1
2017-2018
Connecting Individuals

Company’s connect the business goals with the TMs personal interest.

Create a sense of belongingness with community and company.

Proactive

Team Members + Families

Mid Term
Stage 2
2018-2021
Embedding the sense of responsibility in TMs

To make volunteering consistent

To demonstrate TMs between words (Corporate Communications) and deeds (Implementation success)

Leading

Lead CSR Practitioner

Long Term
Stage 3
2021
Promote Champions

Enhance employee volunteering

Volunteers Lead activities